Image
EAN-139783838379890   EAN-13 barcode 9783838379890
Product NameThe New Rules Of Marketing & Pr: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, And Viral Marketing To Reach Buyers Directly
LanguageEnglish
CategoryBook / Magazine / Publication
Amazon.comA Buy on Amazon ~ 1118488768
Price New32.97 US Dollars    (curriencies)
Price Used0.11 US Dollars    (curriencies)
Width1.3 inches    (convert)
Height9 inches    (convert)
Length6 inches    (convert)
Weight19.68 ounces    (convert)
AuthorDavid Meerman Scott
Page Count464
BindingPaperback
Published07/01/2013
FeaturesUsed Book in Good Condition
Long Description

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. 

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. 

  • Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
  • David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

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Created10-31-2013 11:07:29am
Modified09-23-2017 3:37:00pm
MD56898e4b256294bfef219b2628b3e50da
SHA25665c71c32e19effecbbbc994955ab2e6ac44a205a8432de34474eb085bb0559a6
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Article of interest

Here we will demonstrate the most basic example of importing the CSV data files that we produce on this site into your MySQL database.

For information about various databases you can use and how to import CSV files into them, please view the overview article "Importing CSV data into your database".

For this example, we are going to import the product data CSV file out of the sample_ean_data.zip but this same process will work on the full data download file. We will also be executing the commands in the MySQL Workbench but you can also use the command line tool with the same commands if you like.

First, start by creating a blank table. Use the table layout described in the read_me file for the most up-to-date table layout. It is suggested that you not use any indexing at this point. You can add indexes later. It is most likely that you will have your own tables where you want to store your data so importing the CSV files can be done into temporary tables and then later copied over to your tables. Leaving off the indexes and constraints on these import tables reduces the risk of import errors. Here is an example:

create table ean_product
(
    EAN13             varchar(13),
    UPCA              varchar(12),
    UPCE              varchar(8),
    SKU               varchar(200),
    PriceNew          numeric(15,2),
    PriceUsed         numeric(15,2),
    PriceDate         date,
    company           varchar(13),
    product           varchar(100),
    description       varchar(100),
    category          int,
    url               varchar(500),
    created           datetime,
    modified          datetime
);

Next we perform the import using the LOAD DATA INFILE command. The path to the file depends on where you saved the data and which operating system you are on. For Windows users you might find your file on the C: drive and Linux users may find your date in your home (~) folder. This example shows a Linux import. Only the path would be different between the operating systems.

LOAD DATA LOCAL
    INFILE '~/sample_ean_data/sample_ean_product.csv' 
    INTO TABLE ean_product
    FIELDS TERMINATED BY ',' ENCLOSED BY '"' ESCAPED BY '\\'
    LINES TERMINATED BY '\r\n'
    IGNORE 1 LINES;

Finally, lets look at the data that we just imported.

SELECT * FROM EAN_PRODUCT;

You may have seen some warnings after the import command. If you are concerned about these warnings, examine the data. It could be that some data has grown beyond the size specified in the read_me file. If you are worried, make the fields larger and try the process again after deleting all of the data out of the table.

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