Image
EAN-139783638684170   EAN-13 barcode 9783638684170
Product NameThe New Rules Of Marketing & Pr: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, And Viral Marketing To Reach Buyers Directly
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 1118488768
SKU3638684172
Price New20.55 US Dollars    (curriencies)
Price Used1.88 US Dollars    (curriencies)
Width1.3 inches    (convert)
Height9 inches    (convert)
Length6 inches    (convert)
Weight19.68 ounces    (convert)
AuthorDavid Meerman Scott
Page Count464
BindingPaperback
Published07/01/2013
FeaturesUsed Book in Good Condition
Long Description

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. 

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. 

  • Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
  • David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Similar Items9780071489768: The Ama Handbook Of Public Relations
9780071458290: Successful Direct Marketing Methods
9780071280105: Public Relations: The Profession and the Practice (B&B Journalism)
9780071152259: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780070196957: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780070023253: Arts Marketing Insights: The Dynamics Of Building And Retaining Performing Arts Audiences
9780064634656: The Publicity Handbook, New Edition : The Inside Scoop From More Than 100 Journalists And Pr Pros On How To Get Great Publicity Coverage
9780060081997: The Fall Of Advertising And The Rise Of Pr
9780030321337: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780002557405: Marketing In The Round: How To Develop An Integrated Marketing Campaign In The Digital Era (Que Biz-Tech)
View 59 more similar items
Created10-24-2012 11:07:25am
Modified09-23-2017 3:35:50pm
MD58af36897997704f34db09c17a971e979
SHA256cdf1744dabfbebbf9b5c684935dd105a891b39955251cdacb25a649b739b5d53
Search Googleby EAN or by Title
Query Time0.0270531

Article of interest

The exact steps you take depend highly on the database you are trying to import into. All major databases have easy to use processes for importing directly from CSV files. Most also allow you to use other delimiters such as TAB, PIPE and more.

First thing to know is that you may have trouble if you try to view the data using one of the following types of program...

These types of programs are not designed for large volumes of data. You  might get away with these if you are viewing the sample data but the full data set simply won't work.

You need to import the data into a robust database program. This can be a high grade database ready for commercial use or a medium grade database program that is available for free. Some commercial grade databases have lighter versions that are free and will work for accessing the data. Here are just a few that you can investigate...

Please not that depending on your use, the “free” version of some databases may not be available to you. Please do your research before choosing a database server to fit your needs.

The exact steps you take depend highly on the database you are trying to import into. All major databases have easy to use processes for importing directly from CSV files.

Because databases are always updating, the import process can change over time, we are not going to tell you exactly how to do the import here. Instead we are going to give you some suggestions.

First, it is important to know what database you are importing to. The data files that we provide on this site are far too large to view in a spreadsheet program like Excel or Open Office so you need to import directly into your database. The steps for doing this type of import can easily be found by performing a quick search.

If you are using another database, just search Google, Bing or your favorite search engine. You are sure to find many examples on how to perform the task.

Close

Search

Close

Share

Close

Dialog