|Product Name||Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand 2016|
|Category||Book / Magazine / Publication|
|Amazon.com||Buy on Amazon ~ 1938886852|
|Price New||20.99 US Dollars (curriencies)|
|Price Used||16.99 US Dollars (curriencies)|
|Width||0.69 inches (convert)|
|Height||9 inches (convert)|
|Length||6 inches (convert)|
|Weight||9.6 ounces (convert)|
|Long Description||2016 updated 3rd edition, a public relations, social media, and digital marketing field guide with 30 chapters, 75+ actionable tips, and hundreds of curated resources If you are ready to combine the powers of social media and public relations, you must read this book now. Even if you have the first and second editions of Social PR Secrets, you'll want to buy the third edition with nine new power-packed chapters including: Chapter 1: Social PR Evolution and Revolution, Chapter 2: Today's Media Relations, Chapter 3: The New Press Release, Chapter 4: Content Strategy, Chapter 5: Editorial Calendar, Chapter 6: Online Newsrooms, Chapter 7: The Art and Science of Social Publishing, Chapter 8: Managing a Community, Chapter 9: Dialing into Social PR Customer Service - NEW , Chapter 10: Jump Into Any News Story, Chapter 11: Distribution, Amplification, and Promotion, Chapter 12: Live Streaming PR Secrets - NEW , Chapter 13: Podcasting for Social PR- NEW , Chapter 14: Mobile and Social PR Hook Up, Chapter 15: The Rise of Visual Reporting, Chapter 16: Visual PR Secrets - NEW , Chapter 17: Scoring Influence, Chapter 18: Measurement, Analytics, and Google, Chapter 19: Avoiding a PR Disaster, Chapter 20: Strategy for Tragedy, Chapter 21: Optimizing an Event for Social PR, Chapter 22: Social PR Collaboration #FTW, Chapter 23: Facebook PR Secrets for More Newsfeed Coverage, Chapter 24: Instagram PR Secrets - NEW , Chapter 25: Snapchat Secrets, Stories, and Savviness - NEW , Chapter 26: Pinterest PR Secrets - NEW , Chapter 27: LinkedIn PR Secrets - NEW , Chapter 28: Twitter Social #PR Secrets , Chapter 29: Namaste Sane: Space and Mindfulness in Your Social - NEW , Chapter 30: Social PR Wisdom Social PR Secrets Third Edition is almost double the size of the second edition with completely refreshed content, more than 75 actionable Social PR Secrets (tips), and hundreds of resources all in one place to take your brand to Social PR power user status. Guy Kawasaki says in the Foreword: If PR people don't embrace social media, they will be left in the dust. The concept of sucking up to a few major publications and offering exclusives to the one that promises the most coverage is a risky concept. For one thing, the major publications no longer "make" products and services; they often report on products and services that have been made. Trickle down is waning. Bubble up is the new game. Thus, PR and social media are completely different. Where PR is about getting journalists to tell people to buy your product. Social media is about providing value. The goals, rules, and best-practices are not the same. Or should they be? It's a brave new world and Social PR Secrets lights the match where most burn out. PR and ad agencies, digital marketers, business owners, and professors at the University of Florida and Brigham Young University are turning to Social PR Secrets as required reading. Here's what you'll learn: How to get more publicity and exposure using the social media networks Facebook, Pinterest, Twitter, LinkedIn, Snapchat, and Instagram get top visibility for your book on Amazon , How to snag top, optimized public relations and social media content , How media relations and press releases have changed, and what you need to do about it , How to leverage social customer service #FTW (For the Win!) , The crucial secrets to using visuals in social media and public relations , Gain access to a curated list of image sources that goes far beyond the same old boring stock photography , How and why to measure what matters You'll learn all of these Social PR Secrets and more! Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search engine optimization. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as an agency owner. Follow her @lisabuyer.|
|Similar Items||9780240824147: White Space Is Not Your Enemy: A Beginner's Guide To Communicating Visually Through Graphic, Web & Multimedia Design|
9780199265855: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780130351333: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780080157832: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780077861421: Mass Media Law
9780073528526: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780072526509: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780071152259: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780070196957: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780030321337: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
View 16 more similar items
|Search Google||by EAN or by Title|
Article of interest
Do you have a large number of products that you would like added to the web site but you don't want to enter them one at a time? We would be happy to take a data file from you and import it directly into our collection.
It is best if you have a user account on the web site. This will let us attach your products to your account so you can make changes easily in the future. If you don't have an account, it is likely that we would make one for you when we go to import your data.
We can take your data in a few basic formats:
- A text file of comma seperated VALUES (CSV)
- A spread sheet file such as Excel or Open Office
- MySQL insert script
We can probably work with other formats too, but these formats are the easiest for us to work with so we prefer that you use them to make things easier for us during the import process.
The data file you send us should contain one product per line with no extra comments. You may want to add column headers to the top of your data file to make it easier for us to ideantify the information you are sending.
There are only a couple fields that we require but the more information you provide the better it is for the users that visit this site searching for information. Here is what we need from you:
|EAN Code||(required)||This can be either the 13 digit EAN code or the 12 digit UPC code. Without this we can't store your information.|
|Amazon ASIN||(optional)||If your product is listed on Amazon, we can use this number to gather the remaining information and even grab a picture of your product.|
|Title||(required)||The name of your product. If you provided the Amazon ASIN, then we don't really need this. We will pull it from Amazon instead.|
|Description||(optional)||This is usually the size, color, weight or product type. Some examples include "32 oz", "6 pounds", "blue", "D-Size 4 Pack", "DVD", "Cassette"|
|Category||(optional)||You can use text here or our category numbers. We can massage your text to fit into our categories as needed.|
|URL||(optional)||This is a direct link to the product detail information on your web site or the site where you want people to buy your product from.|
|Long Description||(optional)||You can list up to 2,000 characters in your description.|
|SKU||(optional)||Up to 100 characters|
In addition to your product data, when you send us your information you can send us your company contact information. If your profile doesn't already have this information, it is very helpful to the users that visit our site. This information would simply be included in the email you send us with your data file. What we would like in your company information block includes:
- Company Name
- Mailing Address (or physical location if you prefer)
- Phone Number
- URL to your web site
To submit your data to us, simple prepare your data file and email it to us by using the contact link at the bottom of any of our pages. Large data files can be compressed into a ZIP file if you like.
It is always a good idea to claim your products on our site if you are not going to send us a data file. This lets you take charge of the information we already have and information that we may collect later.