| Image |  |
| EAN-13 | 9781119070481  |
| Product Name | The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly |
| Language | English |
| Category | Book / Magazine / Publication |
| Amazon.com |  Buy on Amazon ~ 1119070481 |
| Price New | 12.00 US Dollars (curriencies) |
| Price Used | 11.10 US Dollars (curriencies) |
| Width | 1.3 inches (convert) |
| Height | 8.9 inches (convert) |
| Length | 5.9 inches (convert) |
| Weight | 19.84 ounces (convert) |
| Author | David Meerman Scott |
| Page Count | 480 |
| Binding | Paperback |
| Published | 10/05/2015 |
| Long Description | The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns. This fifth edition—the most extensively revised edition yet—includes: Dozens of compelling case studies with revisions Real-world examples of content marketing and inbound marketing strategies and tactics A fresh introduction A new chapter on sales and service Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business. David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. |
| Similar Items | 9780324178814: Supervision: Concepts And Practices Of Management 9781936661169: For Immediate Release: Shape Minds, Build Brands, And Deliver Results With Game-Changing Public Relations 9780470379288: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly 9780470174012: The Celebrity Experience: Insider Secrets To Delivering Red Carpet Customer Service 9780816065882: Arts Marketing Insights: The Dynamics Of Building And Retaining Performing Arts Audiences 9781482014099: 500 Social Media Marketing Tips: Essential Advice, Hints And Strategy For Business: Facebook, Twitter, Pinterest, Google+, Youtube, Instagram, Linkedin, And More! 9780596806606: 500 Social Media Marketing Tips: Essential Advice, Hints And Strategy For Business: Facebook, Twitter, Pinterest, Google+, Youtube, Instagram, Linkedin, And More! 9780582285477: 500 Social Media Marketing Tips: Essential Advice, Hints And Strategy For Business: Facebook, Twitter, Pinterest, Google+, Youtube, Instagram, Linkedin, And More! 9781118905555: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content 9780471772729: Public Relations For Dummies View 8 more similar items |
| Created | 05-31-2017 9:30:07am |
| Modified | 05-01-2020 7:10:47am |
| MD5 | 03012d631d943b7772da314e11665e59 |
| SHA256 | b3ca04049f25c7b8dc4348e96e0af50d343e54d093d1dedd2b945b9f5b004330 |
| Search Google | by EAN or by Title |
| Query Time | 0.0262411 |
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