Image
EAN-139781118732731   EAN-13 barcode 9781118732731
Product NameAudience: Marketing In The Age Of Subscribers, Fans And Followers
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHeight:0 inches / Length:0 inches / Weight:0 pounds / Width:0 inches
Amazon.comA Buy on Amazon ~ 1118732731
Price New4.56 US Dollars    (curriencies)
Price Used4.00 US Dollars    (curriencies)
Width1.01 inches    (convert)
Height9.1 inches    (convert)
Length6.4 inches    (convert)
Weight16.8 ounces    (convert)
AuthorJeffrey K. Rohrs
Page Count288
BindingHardcover
Published11/11/2013
Long DescriptionProprietary audience development is now a core marketing responsibility. Every company needs audiences to survive.  They are where you find new customers and develop more profitable relationships.  And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.  With AUDIENCE , Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative .  This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term.  As content marketing professionals have discovered, the days of “build it and they will come” are long gone.  If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.
Similar Items9780137779055: Influence: The Psychology Of Persuasion, Revised Edition
9780061241895: Influence: The Psychology Of Persuasion, Revised Edition
9780007215584: Influence: The Psychology Of Persuasion, Revised Edition
9781456505301: Media Planning & Buying In The 21st Century
9781419623493: Building Brand Value: Seven Simple Steps To Profitable Communications
9781591846666: Youtility: Why Smart Marketing Is About Help Not Hype
9783838100579: Social Media Roi: Managing And Measuring Social Media Efforts In Your Organization (Que Biz-Tech)
9780789747419: Social Media Roi: Managing And Measuring Social Media Efforts In Your Organization (Que Biz-Tech)
9780071819893: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (Business Books)
9780387909059: Contagious: Why Things Catch On
View 49 more similar items
Created08-12-2013 2:13:46am
Modified05-01-2020 7:10:35am
MD505a7ec719c2e8c21e0ae831ca2e35738
SHA25620371adbada389460d373543a5c25c2958c6bbc5f9bdf7566a16657662ea7823
Search Googleby EAN or by Title
Query Time0.0240729

Article of interest

Fixed a bug on some phones when using the text search.

Added the ability to open ANY web site after using the scanner. By default, our site will be used after a scan. But you can change the URL in the settings.

Added the ability to share product page links.


Close

Search

Close

Share