Image
EAN-139781118488768   EAN-13 barcode 9781118488768
Product NameThe New Rules Of Marketing & Pr: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, And Viral Marketing To Reach Buyers Directly
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHeight:0 inches / Length:0 inches / Weight:2.06 pounds / Width:0 inches
Amazon.comA Buy on Amazon ~ 1118488768
Price New20.58 US Dollars    (curriencies)
Price Used2.49 US Dollars    (curriencies)
Width1.3 inches    (convert)
Height9 inches    (convert)
Length6 inches    (convert)
Weight19.68 ounces    (convert)
AuthorDavid Meerman Scott
Page Count464
BindingPaperback
Published07/01/2013
FeaturesUsed Book in Good Condition
Long DescriptionThe benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success   The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.  Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you.  Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Similar Items9780071489768: The Ama Handbook Of Public Relations
9780071458290: Successful Direct Marketing Methods
9780071280105: Public Relations: The Profession and the Practice (B&B Journalism)
9780071152259: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780070196957: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780070023253: Arts Marketing Insights: The Dynamics Of Building And Retaining Performing Arts Audiences
9780064634656: The Publicity Handbook, New Edition : The Inside Scoop From More Than 100 Journalists And Pr Pros On How To Get Great Publicity Coverage
9780060081997: The Fall Of Advertising And The Rise Of Pr
9780030321337: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780002557405: Marketing In The Round: How To Develop An Integrated Marketing Campaign In The Digital Era (Que Biz-Tech)
View 59 more similar items
Created01-27-2013 1:03:49am
Modified05-01-2020 7:10:05am
MD5ab6d080d2ee474e91d33bd2b48c416a0
SHA2563240433e9d41cb19dc892e7cdfafd45f0628d69190587e702a6f0c79f7d3b4d0
Search Googleby EAN or by Title
Query Time0.0178881

Article of interest

By claiming your products, you gain a great deal of control over your products and company information. When you make changes, they don't need to be verified manually and other users cannot make any changes to your data.

Claiming your products is a rather simple process but it does involve a few steps. You simply need to give us a list of your products but then you need to verify your claim by entering a code we send to your email.

You also get to enter information about your company on the claim page. If you have multiple companies, you can control them all on your profile page once they are verified.

After you make your initial claim, we perform some processing on our side. Once the claim process is complete, you get full control over all of your products and company information. You get to control your product details and images. You can modify the contact information for your company and upload a company logo.

To get started with the process, you can search for one of your products and click the CLAIM link found at the bottom of the product information block. You can also go directly to the CLAIM PAGE. Once on that page, simply follow the on screen instructions to complete the claim process.

If you want to send us data about your products instead of simply claiming existing products or entering new information by hand, you can always send us a data file and we can import it for you.

Close

Search

Close

Share

Close

Dialog