Image
EAN-139780940599000   EAN-13 barcode 9780940599000
Product NameFlip The Funnel: How To Use Existing Customers To Gain New Ones
LanguageEnglish
CategoryBook / Magazine / Publication
Amazon.comA Buy on Amazon ~ 0470487852
SKUAPX7687449803452458
Price New12.50 US Dollars    (curriencies)
Price Used1.09 US Dollars    (curriencies)
Width1.1 inches    (convert)
Height9.3 inches    (convert)
Length6.3 inches    (convert)
Weight16.8 ounces    (convert)
AuthorJoseph Jaffe
Page Count304
BindingHardcover
Published01/26/2010
FeaturesJohn Wiley Sons
Long DescriptionWhy customer retention is the new acquisition

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel – the mass media or awareness side.

What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous.

And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget – in other words, getting more from less. Engaging a few customers to spread the word to many.

Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.

  • Explains how to cut your marketing budget AND grow sales!
  • Illustrates practical ways to use existing customers to reach out to new prospects
  • Outlines the authentic role of social media
  • Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more
  • Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv)

Visit www.flipthefunnelnow.com to join the conversation.

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You  may have noticed that we were off line for a while here and there over the past couple days.

We had planned one short outage and posted information about it in advance. But after installing the new RAID system we still had to move all of the data off of the old system over to the new system.

Each time we got data off of one of the hard drives, we had to shut down the system for a short time to physically remove the old drive. We had to do this several times because we had several old drives on the old RAID system and they could only be moved one at a time.

We tried to keep the down time to a minimum but it still took a little longer than expected after the last drive was removed and swapped out. There were a couple unexpted issues relating to that last hard drive.

Fortunately, now with the new RAID in place, we can HOT SWAP drives. This means that when we change out the hard drives we don't have to turn the power off.

We still have a couple internal hard drives that do require a power off if we need to spaw them but it is unlikely we will need to do that unless one dies. The old drives didn't die, we just needed to expand the drive space with larger hard drives so we went to the hot swap system to plan for the future.

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