Image
EAN-139780940599000   EAN-13 barcode 9780940599000
Product NameFlip The Funnel: How To Use Existing Customers To Gain New Ones
LanguageEnglish
CategoryBook / Magazine / Publication
Amazon.comA Buy on Amazon ~ 0470487852
SKUAPX7687449803452458
Price New12.50 US Dollars    (curriencies)
Price Used1.09 US Dollars    (curriencies)
Width1.1 inches    (convert)
Height9.3 inches    (convert)
Length6.3 inches    (convert)
Weight16.8 ounces    (convert)
AuthorJoseph Jaffe
Page Count304
BindingHardcover
Published01/26/2010
FeaturesJohn Wiley Sons
Long DescriptionWhy customer retention is the new acquisition

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel – the mass media or awareness side.

What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous.

And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget – in other words, getting more from less. Engaging a few customers to spread the word to many.

Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.

  • Explains how to cut your marketing budget AND grow sales!
  • Illustrates practical ways to use existing customers to reach out to new prospects
  • Outlines the authentic role of social media
  • Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more
  • Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv)

Visit www.flipthefunnelnow.com to join the conversation.

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Code39 also known as Code 3 of 9 allows you to encode text using characters A-Z and 0-9 and some punctuation. Using an extended encoding system, it is possible to encode the entire ASCII character set.

barcode

Each character is made up of 10 elements where 5 are bars and 5 are spaces. You may have seen this described as 9 elements on other sites where 5 are bars and 4 are spaces but there is always a narrow space stripe between characters which means we might as well consider that trailing narrow space part of each character making the total number of elements 10. The final trailing narrow space simply appears to be absorbed into the quiet zone to the right of the final barcode. There is no check digit in this symbology unlike others. The variation between the width of the bars is what define the value of each character.

In the image below you will notice the start and stop block are the same. In most Code39 fonts,this is encoded as the asterisk (*) character although it is not displayed under the barcode. The text under the barcode is optional and is for human use only. The start and stop asterisks are not decoded when scanned and may or maynot bedisplayed. Also how the text is displayed depends on the process used to create the barcodes. Often, the text is simply under the barcode without the indent displayed in our sample.

barcode

Normally, there are only 43 characters that can be encoded using Code39. But if you want to encode the full ASCII characterset, you can prefix letters with special characters to get the characters you need including lower case and special characters. Although it is possible to encode the full ASCII set, if you actually need to do this it is better to use Code128 because it will produce a smaller barcode.

If you want to create your own Code39 barcode, you can visit our very own barcode generator page.

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