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EAN-139780922077304   EAN-13 barcode 9780922077304
Product NameThe New Rules Of Marketing & Pr: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, And Viral Marketing To Reach Buyers Directly
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHeight:0 inches / Length:0 inches / Weight:1.23 pounds / Width:0 inches
Amazon.comA Buy on Amazon ~ 1118488768
Price New6.95 US Dollars    (curriencies)
Price Used2.00 US Dollars    (curriencies)
Width1.3 inches    (convert)
Height9 inches    (convert)
Length6 inches    (convert)
Weight19.68 ounces    (convert)
AuthorDavid Meerman Scott
Page Count464
BindingPaperback
Published07/01/2013
FeaturesUsed Book in Good Condition
Long Description

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. 

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. 

  • Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
  • David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

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Created10-02-2013 12:41:38am
Modified09-23-2017 3:37:00pm
MD510bd2e8ae17e22e08a4290985a6a1088
SHA256fc75a6a62433439fc8e051dccd5e9d97819d6e044ab3a9b8f570222b685cdaec
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Article of interest

Identified by the bulls-eye pattern in the center of the square, the Aztec Code barcode is easy to recognize. This symbol supports patterns ranging from 15x15 up to 151x151 blocks with one special rune that can encode a single byte. This rune is 11x11 blocks.

Barcode Aztec

The bulls-eye is either 9x9 or 13x13. The ring directly beyond the bulls-eye is the mode section. The remainder of the symbol is the data and error correction. Three of the corners of the core hold the orientation markers. In the image below we have marked the bulls-eye in red, the mode section in green and the orientation markers are in blue leaving the data area in black and white.

Barcode Aztec

The data is stored in pairs of rings that stretch out from the core. The decoding of data starts at the orientation marker made up of three blocks and procedes in a counter-clockwise direction. There is no outer marker to identify the outer boundry because the size is encoded in the core.

Because this symbology is mainly used in industry and not for public consumption, most smart phones can't read them. Try with your smart phone.

Although we don't have a generator here on our site at the moment, there is one availbale at www.racoindustries.com if you wish to create your own Aztec Code barcodes.

 

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