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EAN-139780891344698   EAN-13 barcode 9780891344698
Product NameThe Guerrilla Marketing Handbook
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 0395700132
SKUEASY41771
Price New4.35 US Dollars    (curriencies)
Price Used1.24 US Dollars    (curriencies)
Width0.5 inches    (convert)
Height10 inches    (convert)
Length8 inches    (convert)
Weight25.28 ounces    (convert)
AuthorJay Conrad Levinson President, Seth Godin
Page Count396
BindingPaperback
Published11/19/1994
Long Description
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
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SHA256df5987535b6f758eee278670657b64a01ddcb5debe2ccf1164236b9bdabfc299
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