|Product Name||The New Rules Of Marketing & Pr: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, And Viral Marketing To Reach Buyers Directly|
|Category||Book / Magazine / Publication|
|Amazon.com||Buy on Amazon ~ 1118488768|
|Price New||20.58 US Dollars (curriencies)|
|Price Used||2.49 US Dollars (curriencies)|
|Width||1.3 inches (convert)|
|Height||9 inches (convert)|
|Length||6 inches (convert)|
|Weight||19.68 ounces (convert)|
|Author||David Meerman Scott|
|Features||Used Book in Good Condition|
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success
The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you.
The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
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Article of interest
The exact steps you take depend highly on the database you are trying to import into. All major databases have easy to use processes for importing directly from CSV files. Most also allow you to use other delimiters such as TAB, PIPE and more.
First thing to know is that you may have trouble if you try to view the data using one of the following types of program...
- A spread sheet program (Excel, Open Office, Google Docs).
- A light weight database program (MS Access, Foxpro, SQLite, OpenOffice)
- A word processor or text editor (notepad, gedit, write)
These types of programs are not designed for large volumes of data. You might get away with these if you are viewing the sample data but the full data set simply won't work.
You need to import the data into a robust database program. This can be a high grade database ready for commercial use or a medium grade database program that is available for free. Some commercial grade databases have lighter versions that are free and will work for accessing the data. Here are just a few that you can investigate...
- MySQL – Free and powerful for Linux, Windows and Mac
- MS SQL Server – Free and Paid versions available for Windows
- Oracle – Free and Paid versions available for Linux, Windows and Mac
- IBM DB2 – Free and Paid versions available for Linux and Windows
- Ingress – Free and Paid versions available for Linux and Windows
Please not that depending on your use, the “free” version of some databases may not be available to you. Please do your research before choosing a database server to fit your needs.
The exact steps you take depend highly on the database you are trying to import into. All major databases have easy to use processes for importing directly from CSV files.
Because databases are always updating, the import process can change over time, we are not going to tell you exactly how to do the import here. Instead we are going to give you some suggestions.
First, it is important to know what database you are importing to. The data files that we provide on this site are far too large to view in a spreadsheet program like Excel or Open Office so you need to import directly into your database. The steps for doing this type of import can easily be found by performing a quick search.