EAN-139780820315737   EAN-13 barcode 9780820315737
Product NameMedia And Culture: An Introduction To Mass Communication
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 0312644655
Price New28.71 US Dollars    (curriencies)
Price Used4.48 US Dollars    (curriencies)
Width0.77 inches    (convert)
Height10.92 inches    (convert)
Length8.49 inches    (convert)
Weight39.2 ounces    (convert)
AuthorRichard Campbell, Christopher R. Martin, Bettina Fabos
Page Count616
FeaturesISBN 978-0-312-64465-9
Long Description
It's no secret today's media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.
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Created02-27-2012 12:08:34am
Modified08-26-2017 4:30:42pm
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ISBN stands for International Standard Book Number. Originally this was a 10 digit number known as ISBN-10, but has been replaced with a 13 digit version known as ISBN-13 (aka EAN-13) to better fit in with the industry standard product numbering system.

The ISBN system offers a unique numbering system for books and publications of various types. ISBN offers 9 identification digits for each book or publication and one check digit. ISBN-13 expands the available number set by doubling the available numbers. You might think that the extra three digits would more than double the available numbers but ISBN is limited within the EAN-13 numbering system and will always start with 978 or 979 as the first three digits, leaving only 9 more digits for the actual identification digits and again the last digit is the check digit.

Any ISBN-10 number can be converted to ISBN-13. Any ISBN-13 number that starts with 978 can be converted back to ISBN-10. ISBN-13 numbers that start with 979 cannot be converted to ISBN-10.

The conversion process from ISBN-10 to ISBN-13 is a rather simple one. Start with the first 9 digits of the ISBN-10 number, place 978 in front and calculate the new check digit using the standard EAN check digit calculation.

If you want to calculate the check digit for ISBN-10, that is done using a MOD-11 calculation that is very different than the EAN check digit process.


Look at the number above and below the barcode. You will see that except for the last digit in the ISBN number, all of the digits exist in the 13 digit version shown under the barcode right after the 978 and just before the new check digit of 5.

Now you can see how easy it is to convert between ISBN-10 and ISBN-13.