| Image |  |
| EAN-13 | 9780802818072  |
| Product Name | Ethnicity, Inc. (Chicago Studies In Practices Of Meaning) |
| Language | English |
| Category | Book / Magazine / Publication |
| Short Description | Paperback |
| Amazon.com |  Buy on Amazon ~ 0226114724 |
| Price New | 19.14 US Dollars (curriencies) |
| Price Used | 14.99 US Dollars (curriencies) |
| Width | 0.7 inches (convert) |
| Height | 9 inches (convert) |
| Length | 6 inches (convert) |
| Weight | 120000 ounces (convert) |
| Author | John L. Comaroff, Jean Comaroff |
| Page Count | 236 |
| Binding | Paperback |
| Published | 07/15/2009 |
| Features | University of Chicago Press |
| Long Description | In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland’s efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San “Bushmen” with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs’ incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation—while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity. |
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| Created | 05-10-2012 1:05:00am |
| Modified | 05-01-2020 2:09:55am |
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Article of interest
The site has been updating over the past few months and now we are done with the big upgrade!
You have gotten to see some of the cosmetic changes as we went along. Many of these could be moved to the live production server without causing an outage.
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All in all it was a very hectic few months getting everything ready but it is quite a joy to see the improves performance.
We still have some work to do. The backup server has to be upgraded now to match the production server for one thing. We want to add more fields to the database so we can provide more information about products than we could in the past. But this work won't impact the site in an adverse way. We can easily add new fields without any interuption to your access to the site.
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