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EAN-13	9780789749697
Product Name	The Rebel's Guide To Email Marketing: Grow Your List, Break The Rules, And Win (Que Biz-Tech)
Language	English
Category	Book / Magazine / Publication
Short Description	Height:8.9 inches / Length:6.1 inches / Weight:0.86 pounds / Width:0.63 inches
Amazon.com	Buy on Amazon ~ 0789749696
SKU	ING0789749696
Price New	975.00 US Dollars    (curriencies)
Price Used	4.43 US Dollars    (curriencies)
Width	0.61 inches    (convert)
Height	9 inches    (convert)
Length	6 inches    (convert)
Weight	13.76 ounces    (convert)
Author	Dj Waldow, Jason Falls
Page Count	288
Binding	Paperback
Published	08/25/2012
Long Description	A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! “They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything! Learn how to Discover which email marketing “rules” are obsolete--and when to break the rest Optimize every component of your message and campaign Drive list growth that translates directly into the top line Encourage opt-in by systematically simplifying signup Bring real humor and creativity back into your email Write a great main call to action--and great secondary and tertiary calls, too Take full advantage of tools ranging from QR codes to texting to grow your email list Make better technical decisions about prechecked opt-in boxes and other attributes Know when to deliberately introduce “imperfections” into your emails Use email marketing and social media to power each other Prepare for the short- and long-term futures of email marketing
Similar Items	9780814471470: Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns 9780132255967: Do It Wrong Quickly: How The Web Changes The Old Marketing Rules 9780470503416: The Constant Contact Guide To Email Marketing 9780989051804: The New Inbox: Why Email Marketing Is The Digital Marketing Hub In A Social & Mobile World 9780470947678: E-Mail Marketing For Dummies 9780582193604: Landing Page Optimization: The Definitive Guide To Testing And Tuning For Conversions 9780470610121: Landing Page Optimization: The Definitive Guide To Testing And Tuning For Conversions 9780071396561: Email Marketing By The Numbers: How To Use The World's Greatest Marketing Tool To Take Any Organization To The Next Level 9781484183304: Email Marketing Rules: How To Wear A White Hat, Shoot Straight, And Win Hearts 9780470122457: Email Marketing By The Numbers: How To Use The World's Greatest Marketing Tool To Take Any Organization To The Next Level View 9 more similar items
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SHA256	6327e6af504703ae6c559f302bd3d28d0f73d3413b8c80e7dfec65a179c51be4
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Article of interest

The Facing Identification Mark, or FIM, is used by the United States Postal Service (USPS) for the automation of mail processing. Basically, the FIM is a set of vertical bars that are printed on the upper edge of an envelop or postcard, slightly to the left of the stamp. It’s a nine digit barcode that consists of vertical bars and zeros, which are represented by the blank spaces.

The FIM’s primary function is to ensure that all mail is facing the proper way, to identify how the postage was paid (business reply, etc.) and whether or not the business reply mail has a POSTNET barcode. Should there be a POSTNET barcode, the mail can then be sent directly to the barcode sorter.

There are four different types of FIM barcodes, A, B, C and D.

• FIM A: Used for courtesy reply mail and metered reply mail with a preprinted POSTNET barcode.
• FIM B: Used for business reply mail without a preprinted ZIP+4 barcode.
• FIM C: Used for business reply mail with a preprinted ZIP+4 barcode.
• FIM D: Used only with IBI postage.

As far as standards are concerned, the FIM has to meet very specific guidelines:

• A FIM clear zone must not contain any printing other than the FIM pattern
• The rightmost bar of the FIM must be at least 2” (+/- 1/8”) from the right edge of each piece of mail
• Each FIM bar must be 5/8” high (+/- 1/8”) and 1/32” wide (+/- 0.008”)
• The tops of each FIM bar can’t be lower than 1/8” from the top edge of the mail
• The bottoms of each FIM bar can’t touch the bottom edge of the FIM clear zone, but can’t be more than 1/8” above or below the edge.