Image
EAN-139780789747419   EAN-13 barcode 9780789747419
Product NameSocial Media Roi: Managing And Measuring Social Media Efforts In Your Organization (Que Biz-Tech)
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHeight:8.7 inches / Length:7.48 inches / Weight:0.93 pounds / Width:0.71 inches
Amazon.comA Buy on Amazon ~ 0789747413
SKUACOUK_BOOK_NEW_0789747413
Price New12.00 US Dollars    (curriencies)
Price Used1.99 US Dollars    (curriencies)
Width0.8 inches    (convert)
Height8.9 inches    (convert)
Length6 inches    (convert)
Weight14.88 ounces    (convert)
AuthorOlivier Blanchard
Page Count350
BindingPaperback
Published03/04/2011
Long Description“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”

--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.”

--Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with Social Media ROI.”

--Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone

“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.”

--Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself

“Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.”

--Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation

“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.”

--Brandon Prebynski, social media strategist

Use Social and Viral Technologies to Supercharge Your Customer Service!

Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

You’ll learn how to:

  • Align social communications with broader business goals and functions
  • Plan for effective performance measurement
  • Establish clarity of vision, purpose, and execution
  • Implement guidelines and operations for effectively managing social media
  • Get started by “listening before talking”
  • Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives
  • Use social media to deliver real-time, optimized customer support
  • Leverage mobility and the “on-the-fly” social media culture
  • Measure FRY (Frequency, Reach, and Yield)

Includes a foreword by Brian Solis.

Similar Items9780070196957: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780030753848: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780030321337: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780007328116: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780071606028: Digital Strategies for Powerful Corporate Communications (Business Books)
9780470583784: Social Media Metrics: How To Measure And Optimize Your Marketing Investment
9780470920107: Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, And Key Relationships
9781118077559: The End Of Business As Usual: Rewire The Way You Work To Succeed In The Consumer Revolution
9780761943044: The Social Organization: How To Use Social Media To Tap The Collective Genius Of Your Customers And Employees
9781118732731: Audience: Marketing In The Age Of Subscribers, Fans And Followers
View 99 more similar items
Created11-19-2012 8:59:06pm
Modified10-08-2017 7:20:09pm
MD51f2c03bed30b2ca174acd4caeccdb051
SHA256984a07e1727ac7d348b4b92588a465a40406515b5d32e0b292e6c57cb8453c8d
Search Googleby EAN or by Title
Query Time0.0219030

Article of interest

For a couple months, we have been working on a major revamp of the database. All the existing data will be saved of course but many new data elements will be created.

People have been asking for the ability to track nutritional information, ingredients and other data items related to various products.

To this point, we have not been able to track that information because of a limit imposed by the database layout. Adding these new fields would be very hard.

We have finally gotten the database into the correct shape for the new fields and many many more in the future. We will be able to track just about any type of data item for any given product type.

It may be a few more months before the input screens catch up to the database changes. We want the user interface to be smooth and easy to use. Using feedback we have already received about the current site we will be making changes to the input process.

We also need to take into account the existing applications that are using the existing data feed and we will also need to create a new updated data feed for people moving forward.

In short, big changes are coming now that the database has been revamped but all the existing functions will continue to work without interuption.

Close

Search

Close

Share

Close

Dialog