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EAN-139780787996918   EAN-13 barcode 9780787996918
Product NameMuseum Marketing And Strategy: Designing Missions, Building Audiences, Generating Revenue And Resources
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHeight:9.49 inches / Length:7.05 inches / Weight:2.28 pounds / Width:1.26 inches
Amazon.comA Buy on Amazon ~ 0787996912
SKU9780787996918
Price New52.73 US Dollars    (curriencies)
Price Used39.57 US Dollars    (curriencies)
Width1.3 inches    (convert)
Height9.4 inches    (convert)
Length6.9 inches    (convert)
Weight34.4 ounces    (convert)
AuthorNeil G. Kotler, Philip Kotler, Wendy I. Kotler
Page Count544
BindingHardcover
Published08/11/2008
Long DescriptionThis newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
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Created11-22-2012 1:00:10pm
Modified05-01-2020 1:40:57am
MD5084b999afc839370f70fcee9be149279
SHA256b56e0f55b3bc14700520883fa258d80d5dfbf31614db1f3b3f1e885a9cb8a0cc
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Article of interest

Barcodes are graphical representations of data that are hard for people to read but very easy for scanners to read. These codes come in various formats and are used all over the place for so many reasons. Some are lines others are blocks and they come in many styles.

Barcodes started out as 1D codes that look like a series of virtical lines taht come in various thincknesses and represent a small amount of date. Some examples include EAN, UPC and ISBN which are found on products and books you encounter every day. Here are some samples:

UPC Barcode

UPC-A Code

 

EAN Barcode

EAN-13 / ISBN-13 Code

 

For slightly more complex data that includes numbers and letters and some times punctuation, there are other types of barcodes such as Code 39, Code 128, Interleaved 2 of, Codabar, MSI and Plessey. Examples of these are shown here:

Barcode Code 39

Code 39 (limited text)

 

Barcode Code 128

Code 128 (full text)

 

Interleave 2 of 5

Interleave 2 of 5 (digits only)

 

Barcode Codabar

Codabar (digits and limited punctuation)

 

Barcode MSI

MSI (digits only)

 

Barcode Plessey

Plessey (digits and letters A-F)

 

You can see that all of these have the same basic format of vertical lines. They are actually very different in the the way they encode the data though and not all scanners can understand all of the different barcodes.

There are also a number of 2D barcodes. These look like retangles or squares filled with dots or blocks. These require image scanners that can see the entire image not just a stripe through the middle of the code. There are several different types of these codes. One of the most popular codes at the moment is the QR Code which stands for Quick Response Code and you have probably seen it in advertisements. Here are some examples of 2D barcodes.

Barcode QR Code

QR Code

 

Barcode PDF417

PDF417

 

Barcode Aztec

Aztec

 

Barcode Maxicode

Maxicode

 

Barcode Data Matrix

Data Matrix

You can see that these are far more complex than the standard 1D barcodes. They also store a lot more data in a much smaller area in relative terms. You will find these in warehouses and on shipping packages. Many people and government agencies are using these codes on ID badges and ID cards to store information.

If you need to make your own barcodes, you can do it here on this site. We have two pages related to making barcodes. One page for 1D and one for 2D barcodes because the two are created in very different ways. Use these links to get to the pages where you can make your own FREE barcodes.

1D Barcodes or 2D QR Codes

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