|Product Name||Museum Marketing And Strategy: Designing Missions, Building Audiences, Generating Revenue And Resources|
|Category||Book / Magazine / Publication|
|Short Description||Height:9.49 inches / Length:7.05 inches / Weight:2.28 pounds / Width:1.26 inches|
|Amazon.com||Buy on Amazon ~ 0787996912|
|Price New||52.73 US Dollars (curriencies)|
|Price Used||39.57 US Dollars (curriencies)|
|Width||1.3 inches (convert)|
|Height||9.4 inches (convert)|
|Length||6.9 inches (convert)|
|Weight||34.4 ounces (convert)|
|Author||Neil G. Kotler, Philip Kotler, Wendy I. Kotler|
|Long Description||This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum|
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Over the past few months, we have been making some very big changes to the site. You have already seen some of the cosmetic changes but the bulk of the changes have been behind the scenes.
The biggest changes have all happened on the database side of things. We have changed the way we collect, review and display the information for each product.
Although most people won't care about the changes that happen in the background, some of those changes also come with updates to the user interface beyond simple cosmetics.
We hope to have the new version out to the public in the next few weeks and by the end of this year for sure. But we would like to offer a few users the opportunity to try out the new site in the testing environment.
Basically, we would like a few people to just play around in the test area and if something isn't working as expected, just let us know.
If this is something you might be interested in, please contact us. We will set up a user account for you and then you can test.
Just keep in mind, as people are testing, we will continue to make improvements so the test site may change a little from day to day.