EAN-139780787996918   EAN-13 barcode 9780787996918
Product NameMuseum Marketing And Strategy: Designing Missions, Building Audiences, Generating Revenue And Resources
CategoryBook / Magazine / Publication
Short DescriptionHeight:9.49 inches / Length:7.05 inches / Weight:2.28 pounds / Width:1.26 inches
Amazon.comA Buy on Amazon ~ 0787996912
Price New52.73 US Dollars    (curriencies)
Price Used39.57 US Dollars    (curriencies)
Width1.3 inches    (convert)
Height9.4 inches    (convert)
Length6.9 inches    (convert)
Weight34.4 ounces    (convert)
AuthorNeil G. Kotler, Philip Kotler, Wendy I. Kotler
Page Count544
Long DescriptionThis newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
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Created11-22-2012 1:00:10pm
Modified05-01-2020 1:40:57am
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