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EAN-139780787950774   EAN-13 barcode 9780787950774
Product NameBrand Asset Management
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHardcover
Amazon.comA Buy on Amazon ~ 0787950777
Price New12.74 US Dollars    (curriencies)
Price Used1.90 US Dollars    (curriencies)
Width1.09 inches    (convert)
Height9.76 inches    (convert)
Length6.34 inches    (convert)
Weight17.92 ounces    (convert)
AuthorScott M. Davis
Page Count300
BindingHardcover
Published06/16/2000
Long DescriptionPrice, quality, availability, and service--these are all aspects of your business that your competitors can imitate. But your brand is unique. In this book, an experienced brand manager shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long-term profitability. Drawing from methods developed in his highly successful consulting and training programs, Scott Davis provides a thorough grounding in brand strategy. He presents tested ways to assess the value of your brand, maximize its potential, and use it to better develop, sell, price, and market your products and services. His hands-on guide also includes extensive case studies and worksheets to help your company capitalize on the most under-leveraged--and the most powerful--asset it owns.
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Created04-26-2012 1:05:00am
Modified04-24-2017 8:48:36am
MD5319ad30c8e3bfc572d50684aca5568cf
SHA25686ec8fdf0782bc2c08e7648ae9a376fa77ad2755a2dfa77199d6b43b88e2436a
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Query Time0.0277729

An article of interest

Making use of the tools we offer

Data Feed API v2 - Access and Data Layout

This describes how to use version 2.x of the data feed. Version 1.x of the feed is no longer supported in any way.

Accessing the data requires your account to have an active data feed. This switch can be turned on or off on the data feed page. This is also where you will be able to view your KEYCODE which is required to make calls to the feed.

You must always pass these...

When looking up data...

When updating data...

To download the list of categories...

The feed return data structure...

All fieds are returned regardless of the result. Check the status code before trying to make use of any of the data returned. As long as the code you send is valid (not an error) the barcode field will hold a link to a baccode graphic. If you get a 404 error because we can't find the product, you may still get valid data in the company section so you may want to check the company name field.

status
    find     the find value you sent in your request
    code     200 = success, 404 = not found, 400 and 500 = error
    message     details about the code
    version     feed version number
product
    modified     YYYY-MM-DD HH:MM:SS (24 hour time)
    ean13     13 digit EAN-13 code
    upca     12 digit UPC-A code (may be n/a)
    upce     8 digit UPC-E code (may be n/a)
    product     the name of the product
    description     size, weight, count, color, etc.
    category_no     numeric category code
    category_text     text version of the category
    url     a link to the product page (not on our site)
    image     a link to an image of the product (on our site)
    has_long_desc     does this product have a long description (1/0)
    barcode     a link to a barcode image (on our site)
    locked     is this data locked from updates (1/0)
company
    name     company name
    logo     a link to a company logo (on our site)
    url     a link to the company's official web site
    address     the company's mailing address
    phone     the company's phone number (digits only)
    locked     is this data locked from updates (1/0)

You will need to make requests for the content of the long description in a separate call get=long_desc to the GET or POST request. In this case, you will only get back the long description. The return structure of the long description data looks like this...

status
    find     the find value you sent in your request
    code     200 = success, 404 = not found, 400 and 500 = error
    message     details about the code
    version     feed version number
product
    modified     YYYY-MM-DD HH:MM:SS (24 hour time)
    long_desc     the long description for the product
    locked     is this data locked from updates (1/0)