|Product Name||The New Rules Of Marketing & Pr: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, And Viral Marketing To Reach Buyers Directly|
|Category||Book / Magazine / Publication|
|Amazon.com||Buy on Amazon ~ 1118488768|
|Price New||20.58 US Dollars (curriencies)|
|Price Used||2.49 US Dollars (curriencies)|
|Width||1.3 inches (convert)|
|Height||9 inches (convert)|
|Length||6 inches (convert)|
|Weight||19.68 ounces (convert)|
|Author||David Meerman Scott|
|Features||Used Book in Good Condition|
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success
The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you.
The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
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Article of interest
Thank you all for your patence and understanding during the last several weeks as we added new equipment to the web site. We are all finished with the hardware portion of the upgrade.
We still have changes coming for the web site. We will always be improving but we have a few big changes coming to the web site soon that will make things a little easier for everyone.
But the big hardware upgrade is finished. We now have two new servers that share the duty of serving up web pages, product data and pictures to you.
The two servers share the work load so neither one has to do it all and this should offer faster serverice on a regular basis. But when we need to perform backups or other maintenance on one of the machines, we can switch the system to use only the other server and you will never know.
We hope that this stops most, if not all, down time in the future. The site has become far to popular to be off line for any lenght of time.
Again, thanks for your understanding.