Image
EAN-139780763541217   EAN-13 barcode 9780763541217
Product NameThe New Rules Of Marketing & Pr: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, And Viral Marketing To Reach Buyers Directly
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 1118488768
SKU0763541214
Price New20.58 US Dollars    (curriencies)
Price Used2.49 US Dollars    (curriencies)
Width1.3 inches    (convert)
Height9 inches    (convert)
Length6 inches    (convert)
Weight19.68 ounces    (convert)
AuthorDavid Meerman Scott
Page Count464
BindingPaperback
Published07/01/2013
FeaturesUsed Book in Good Condition
Long Description

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. 

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. 

  • Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
  • David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Similar Items9780071489768: The Ama Handbook Of Public Relations
9780071458290: Successful Direct Marketing Methods
9780071280105: Public Relations: The Profession and the Practice (B&B Journalism)
9780071152259: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780070196957: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780070023253: Arts Marketing Insights: The Dynamics Of Building And Retaining Performing Arts Audiences
9780064634656: The Publicity Handbook, New Edition : The Inside Scoop From More Than 100 Journalists And Pr Pros On How To Get Great Publicity Coverage
9780060081997: The Fall Of Advertising And The Rise Of Pr
9780030321337: Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
9780002557405: Marketing In The Round: How To Develop An Integrated Marketing Campaign In The Digital Era (Que Biz-Tech)
View 59 more similar items
Created10-21-2012 10:06:30am
Modified09-23-2017 3:37:09pm
MD51f9f8cdc924261ba22f68903a70fd016
SHA2567912208cf01f55c505c07fa675cc1dfee312934cbeffa914c959cfec747c5397
Search Googleby EAN or by Title
Query Time0.0230808

Article of interest

Thank you all for your patence and understanding during the last several weeks as we added new equipment to the web site. We are all finished with the hardware portion of the upgrade.

We still have changes coming for the web site. We will always be improving but we have a few big changes coming to the web site soon that will make things a little easier for everyone.

But the big hardware upgrade is finished. We now have two new servers that share the duty of serving up web pages, product data and pictures to you.

The two servers share the work load so neither one has to do it all and this should offer faster serverice on a regular basis. But when we need to perform backups or other maintenance on one of the machines, we can switch the system to use only the other server and you will never know.

We hope that this stops most, if not all, down time in the future. The site has become far to popular to be off line for any lenght of time.

Again, thanks for your understanding.

Close

Search

Close

Share

Close

Dialog