Image
EAN-139780749465049   EAN-13 barcode 9780749465049
Product NameBrandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy
LanguageEnglish
CategoryBook / Magazine / Publication
Amazon.comA Buy on Amazon ~ 0749465042
SKU121110
Price New15.95 US Dollars    (curriencies)
Price Used12.94 US Dollars    (curriencies)
Long DescriptionIf you ve ever given in to your child s plea for a particular branded toy or breakfast cereal, bought a book just because it was on the best-seller list, swooned over the latest teen idol sensation, slept with your iPhone tucked cozily between you and your sleeping partner, liked something on Facebook, signed up for a loyalty card, or stashed a little bottle of anti-bacterial hand gel in your purse, then you ve been brandwashed.
Marketing visionary Martin Lindstrom knows this because he has been on the front line of the branding wars for over 20 years, and in Brandwashed he turns the spotlight on his own industry and exposes the full range of psychological tricks and traps todays marketers and advertisers use to obscure the truth, manipulate our minds and persuade us to buy
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Created11-20-2012 6:06:54pm
Modified12-23-2013 8:02:21am
MD5a1fc35228c3d9a5824d8f09eaeed42ae
SHA2569b2b381d16bc3caed60a4fb03a5776f89211cb29f3310204081d52960c6e82ce
Search Googleby EAN or by Title
Query Time0.0138381

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As our site has grown, we have gotten more requests for data and image downloads. When we were small we handled these by hand and then later added a little automation. Now we have cleaned it up and made it easier to use.

Today we made it easier to see what it is we have to offer by cleaning up the look of the download page. We present more information to users before they log in to the system.

We cleaned up the purchase section of the page a great deal. Our downloads are not free (except for the sample data) and in the past, each download had to be purchased one at a time. now you can select multiple items and pay just once.

We made our pricing considerably easier to understand. We have always given discounts if you have already made a purchase. But it could be a little confusing because if you hand't purchased, you would see one price (the full price). But after your purchase you could return to the download page and see different prices. This confused people and they though that they over paid. Now the full price is displayed clearly all the time and instead of showing reduced prices, we now list a DISCOUNT as part of your order. And in your transaction history, your discount will always be visible to you.

Finally, we made it easier to get to your download once you have made a purchase. Right in your transaction history, the links to your downloads are easier to understand. When you download a file, the system will know if you have successfully downloaded, you are in the process of downloading, or if you ran into issues while downloading (or canceled). The status of your download is clearly identified.

We hope that these changes make the download page easier for you to use and understand. Feel free to send us your feedback about the page.

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