EAN-139780749457044   EAN-13 barcode 9780749457044
Product NameSales Promotion: How To Create, Implement And Integrate Campaigns That Really Work
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 074945704X
Price New35.26 US Dollars    (curriencies)
Price Used24.93 US Dollars    (curriencies)
Width0.78 inches    (convert)
Height9 inches    (convert)
Length6 inches    (convert)
Weight17.76 ounces    (convert)
AuthorRoddy Mullin
Page Count280
  • ISBN13: 9780749457044
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Long Description

Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month.
Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales promotion, exploring the ways in which it can be used in conjunction with new media such as interactive TV, web-based advertising and mobile marketing. Sale Promotion also highlight the tried and tested mnethods that companies use to stay ahead, revealing the winning offers that gain new customers and keep existing ones happy. Topics covered include: sales promotion and the customer; the purpose of sales promotion; what sales promotion can do; how to use different techniques, including joint promotions and of-the-shelf offers; how to be creativem how to use suppliers, how to implement a promotion; marketing accountability and research and international sales promotions.
This edition of Sales Promotion is a core text for ISP diploma, and the author has utilized graduate feedback to make the fifth edition relevant to students- each chapter features an interactive self-study question-and-feedback section- while still maintaining it as a potent tool for the practitioner. Whether your company is a small start-up or an international business, Sales Promotion is essential for all those who want to get ahead and stay ahead of their competitors, even during difficult economic climates.

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Created02-26-2012 8:05:44pm
Modified04-18-2017 8:09:10pm
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