EAN-139780745638669   EAN-13 barcode 9780745638669
Product NameConversation Analysis
CategoryBook / Magazine / Publication
Amazon.comA Buy on Amazon ~ 074563866X
Price New20.21 US Dollars    (curriencies)
Price Used10.00 US Dollars    (curriencies)
Width0.8 inches    (convert)
Height9.05 inches    (convert)
Length6.05 inches    (convert)
Weight14.4 ounces    (convert)
AuthorIan Hutchby, Robin Wooffitt
Page Count256
FeaturesUsed Book in Good Condition
Long DescriptionTalk is a central activity in social life. But how is ordinary talk organized? How do people coordinate their talk in interaction? And what is the role of talk in wider social processes? Conversation Analysis has developed over the past forty years as a key method for studying social interaction and language use. Its unique perspective and systematic methods make it attractive to an interdisciplinary audience. In this second edition of their highly acclaimed introduction, Ian Hutchby and Robin Wooffitt offer a wide-ranging and accessible overview of key issues in the field. The second edition has been substantially revised to incorporate recent developments, including an entirely new final chapter exploring the contribution of Conversation Analysis to key issues in social science. The book provides a grounding in the theory and methods of Conversation Analysis, and demonstrates its procedures by analyzing a variety of concrete examples. Written in a lively and engaging style, Conversation Analysis has become indispensable reading for students and researchers in sociology, sociolinguistics, applied linguistics, social psychology, communication studies and anthropology.
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Article of interest

This symbology was developed by the Plessey Company in England. A variation of Plessey was used by the ADS Company and is known as Anker Code. Anker Code was used in European point of sale systems prior to the advent of EAN. Another variation is known as the MSI Code.

Plessey offers a full range of HEX digits 0-F. The bit pattern of the bits sets the high order bit at the right which is reverse of how we normally think of bits these days. (MSI puts the high order bit on the left).

The start bar is always "D" (1101) and the terminator can be two binary 1's (11) if the barcode is to be read from left to right only. If the barcode can be read in either direction the terminator will be a single binary 1 (1) and is followed by a reverse of the start character or the "B" (1011).

Digit Strip Bits Binary Value
0 100100100100 0000
1 110100100100 1000
2 100110100100 0100
3 110110100100 1100
4 100100110100 0010
5 110100110100 1010
6 100110110100 0110
7 110110110100 1110
8 100100100110 0001
9 110100100110 1001
A 100110100110 0101
B 110110100110 1101
C 100100110110 0011
D 110100110110 1011
E 100110110110 0111
F 110110110110 1111
START 110110100110 1101
STOP > 110110 11
STOP < > 110110100110110 11011

You can use the stripe bits can be used to generate the graphic pattern. If you want to see this trick, check out the MSI Code page. Plessey uses a cyclic (or polynomial) check code technique which is applied to the reading of barcode labels and transmission of data. This technique is a fair compromise between the extra redundancy and the error detecting power. Roughly one undetected error per hundred million 6 digit transactions.

If you would like to generate your own Plessey Barcode, please visit our free barcode generator page. Make your code, save it and use it how ever you like.