|Product Name||A Dubya In The Headlights: President George W. Bush And The Media|
|Category||Book / Magazine / Publication|
|Amazon.com||Buy on Amazon ~ 0739125729|
|Price New||35.51 US Dollars (curriencies)|
|Price Used||5.99 US Dollars (curriencies)|
|Width||0.82 inches (convert)|
|Height||9.11 inches (convert)|
|Length||6.09 inches (convert)|
|Weight||99 hundredths pounds (convert)|
|Author||Joesph R. Hayden|
|Long Description||This book trains a critical eye on the curious interaction between America's 43rd president and the people who write about him, talk about him, shoot him, and draw him. Hayden details a rough, often tense relationship between Bush and media outlets from CBS to the New York Times to The Tonight Show. But he also challenges what until recently was the conventional wisdom about Bush's public relations: the notion that the White House was a masterful manipulator of the media, a Machiavellian puppetmaster. According to Hayden, those types of characterizations were not just overly generous; they were distortions. Moreover, they were also a cop-out for the press. This lively book details the pattern of mistakes made by the Bush administration in carrying out its communication strategy, focusing in particular on the period since Hurricane Katrina. It offers a clear portrait of a president stumbling from one crisis to another, failing to successfully pull the strings from behind the curtain.|
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Article of interest
Code 128 is a high-density 1D barcode symbology. This barcode set makes use of the entire 128 ASCII characters which include letter, number and symbols.
As with all barcodes, there are indicators to identify where the barcode starts and stops. These are marked in yellow below. Code 128 also has a check character which has been marked in green. The remainder of the barcode is the data being encoded. The text below the barcode is optional and is for human consumption in the event the barcode can't be scanned or if people also need to know what the code means.
Each character in the barcode symbol is composed of three bars and three spaces. Each bar or space must range from 1-4 units and the sum of all the width of all bars must work out to an even number. The stop marker is special because it adds an extra bar of 2 units at the very end (4 bars and 3 spaces). There are three different start markers to to identify which code set is being used. To represent all 128 characters, the code sets can be within a single barcode as needed by using control characters 98-101 (depending on the code set).
The check character is calculated by summing the value of each character and multiplying it by its position. The start character is also part of the sum but is added without weight (multiply by 1 just like the first encoded data character) then when you have the sum take the modulo 103 remainder. This gets a little more complex when mixing modes within a single barcode.