Image
EAN-139780553138207   EAN-13 barcode 9780553138207
Product NameThe Shallows: What The Internet Is Doing To Our Brains
LanguageEnglish
CategoryBook / Magazine / Publication
Amazon.comA Buy on Amazon ~ 0393339750
SKUSN-06302012-00450
Price New6.34 US Dollars    (curriencies)
Price Used3.98 US Dollars    (curriencies)
Width0.8 inches    (convert)
Height8.3 inches    (convert)
Length5.5 inches    (convert)
Weight10.56 ounces    (convert)
AuthorNicholas Carr
Page Count304
BindingPaperback
Published06/06/2011
FeaturesFinalist for the Pulitzer Prize
Long DescriptionFinalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”―Michael Agger, Slate “Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply? Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”―from the alphabet to maps, to the printing press, the clock, and the computer―Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways. Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic―a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption―and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection. Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes―Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive―even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.
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Article of interest

This is just a general comment to those that might be interested in some technical info about our site and how Google interacts with it.

Google is frigging amazing!

Their programmers are very curtious when it comes to their spiders and how they interact with various web sites. Apparently, they are sensative to the load that their spiders place on a web server and do a darn good job when it comes to not overloading a server.

Another major search engine is not quite so nice. If you don't tell them to leave you alone, they will hammer the heck out of your site and potentially bring you to your knees.

Over the past vew days, we have been doing a massive system backup to a couple new off-site backup servers. Normally, this process is pretty quick but because these were new servers they required fully syncronization. Well, I forgot to take into account the drain this could place on our server and I let more than one backup run at a time.

This caused our main server to experience a high load for several days. Google detected this load and backed off its crawling process which was very kind of them. The only bad thing is that when Google backed off, our monitoring process (mostly manual at this point) assumed everything was only slightly higher than normal.

Google may be awesome, but it can be frustrating some times too.

This cool and wonderful feature that Google has in place to prevent overloading a server had an unexpected side affect. Because Google thought our site was super busy (which it was) it reduced the number of people it was referring to the site too. DOH!

As we noticed the visitor count slowly drop we got very confused because the system load was still very high. And we noticed Google wasn't visiting as often as usual and then we saw it... The backup process had overloaded the system. Not to the extreme but enough to make Google think there was a problem. We still actually had plenty of bandwidth for real users just not as much for the bots that visit (which we limit when bandwidth is limited).

Anyway, it was a good learning experience and we are now seeing the referrals climb back up and the Google spider is picking up its pace again too.

We had to force a couple other bots (including that othe big search engine) to play nice because they were trying to take more than their share of our data.

All in all, Google is AWESOME and very powerful. So THANKS GOOGLE for playing nice with others!

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