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EAN-139780495095699   EAN-13 barcode 9780495095699
Product NameCreative Strategy In Advertising
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 0495095699
SKUBWB11092690248051
Price New14.00 US Dollars    (curriencies)
Price Used0.01 US Dollars    (curriencies)
Width8.14 inches    (convert)
Height0.52 inches    (convert)
Length9.96 inches    (convert)
Weight22.24 ounces    (convert)
AuthorBonnie L. Drewniany, A. Jerome Jewler
Page Count332
BindingPaperback
Published04/23/2007
FeaturesUsed Book in Good Condition
Long DescriptionCREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
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The attributes are somewhat like fields. They are the individual data items that describe each product. Each product entry will have several attributes. There is no telling which attributes will be attached to each product but they all have the same basic format.

Here is an example of one attribute. When accessing the data feed API, you can get your data in XML or JSON format. Here it is displayed in XML format to make it a little easier to read through.

<attribute>
   <field_name>product</field_name>
   <group_name>Over View</group_name>
   <title>Product Name</title>
   <data_type>varchar</data_type>
   <data_type_description>short text</data_type_description>
   <has_linked_text>0</has_linked_text>
   <has_linked_extra>0</has_linked_extra>
</attribute>

In the above example you will find these elements:

Hopefully, this helps you understand the data attributes you find in the data feed API.

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