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EAN-139780495095699   EAN-13 barcode 9780495095699
Product NameCreative Strategy In Advertising
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 0495095699
SKUBWB11092690248051
Price New14.00 US Dollars    (curriencies)
Price Used0.01 US Dollars    (curriencies)
Width8.14 inches    (convert)
Height0.52 inches    (convert)
Length9.96 inches    (convert)
Weight22.24 ounces    (convert)
AuthorBonnie L. Drewniany, A. Jerome Jewler
Page Count332
BindingPaperback
Published04/23/2007
FeaturesUsed Book in Good Condition
Long DescriptionCREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
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Created02-26-2012 6:45:22pm
Modified02-25-2017 2:45:01pm
MD5bb9d3730d2deb835a052ff154062c442
SHA25619a2fa97f6ae7d497c3bf7d2e3a13030fb6fb31b0482ef699ac627a9b7d17391
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