Image | |
EAN-13 | 9780471652823 |
Product Name | Switch: How To Change Things When Change Is Hard |
Language | English |
Category | Book / Magazine / Publication |
Short Description | Height:8.74 inches / Length:1.22 inches / Weight:1 pounds / Width:5.98 inches |
Amazon.com | Buy on Amazon ~ 0385528752 |
SKU | EASY54038 |
Price New | 7.50 US Dollars (curriencies) |
Price Used | 2.66 US Dollars (curriencies) |
Width | 1.13 inches (convert) |
Height | 8.5 inches (convert) |
Length | 5.8 inches (convert) |
Weight | 16.16 ounces (convert) |
Author | Chip Heath, Dan Heath |
Page Count | 305 |
Binding | Hardcover |
Published | 02/16/2010 |
Features | Broadway Business |
Long Description | Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. |
Similar Items | 9780029357019: Communicating Change: Winning Employee Support For New Business Goals 9780028001241: Mathematics With Applications (9th Edition) 9780022638603: Decisive: How To Make Better Choices In Life And Work 9780022638207: Decisive: How To Make Better Choices In Life And Work 9780021787203: Decisive: How To Make Better Choices In Life And Work 9780007215584: Influence: The Psychology Of Persuasion, Revised Edition 9780006370628: A Passion for Excellence: The Leadership Difference 9780002255974: Made To Stick: Why Some Ideas Survive And Others Die 8601401125365: The Corner Office: Indispensable And Unexpected Lessons From Ceos On How To Lead And Succeed 0884187257156: Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time [Paperback] [2004] Reprint Ed. Susan Scott View 59 more similar items |
Created | 02-26-2012 7:50:48pm |
Modified | 04-30-2020 9:01:38pm |
MD5 | 153e641d56708fdfdec2b3203e359519 |
SHA256 | e679e81763b5a4fc9a8b7144206451d79f1d75c07ff8a060576653336849cc07 |
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Query Time | 0.0257020 |
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