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EAN-139780470920107   EAN-13 barcode 9780470920107
Product NameMeasure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, And Key Relationships
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHeight:9.41 inches / Length:6.57 inches / Weight:1.04 pounds / Width:0.94 inches
Amazon.comA Buy on Amazon ~ 0470920106
SKU9780470920107
Price New15.00 US Dollars    (curriencies)
Price Used9.90 US Dollars    (curriencies)
Width0.98 inches    (convert)
Height9.3 inches    (convert)
Length6.3 inches    (convert)
Weight16 ounces    (convert)
AuthorKatie Delahaye Paine
Page Count272
BindingHardcover
Published03/15/2011
Long DescriptionIn an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
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Created11-19-2012 10:32:36pm
Modified04-30-2020 8:54:25pm
MD58d00b1eab0d80098cb2a4bc79b948353
SHA256b8165b29fb8c83f49d1b2a725a47303346da661e5603b9002775a3bebba67795
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Thank you all for your patence and understanding during the last several weeks as we added new equipment to the web site. We are all finished with the hardware portion of the upgrade.

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We hope that this stops most, if not all, down time in the future. The site has become far to popular to be off line for any lenght of time.

Again, thanks for your understanding.

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