|Product Name||Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, And Key Relationships|
|Category||Book / Magazine / Publication|
|Short Description||Height:9.41 inches / Length:6.57 inches / Weight:1.04 pounds / Width:0.94 inches|
|Amazon.com||Buy on Amazon ~ 0470920106|
|Price New||15.00 US Dollars (curriencies)|
|Price Used||9.90 US Dollars (curriencies)|
|Width||0.98 inches (convert)|
|Height||9.3 inches (convert)|
|Length||6.3 inches (convert)|
|Weight||16 ounces (convert)|
|Author||Katie Delahaye Paine|
|Long Description||In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.|
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Article of interest
Here we will demonstrate the most basic example of importing the CSV data files that we produce on this site into your MySQL database.
For information about various databases you can use and how to import CSV files into them, please view the overview article "Importing CSV data into your database".
For this example, we are going to import the product data CSV file out of the sample_ean_data.zip but this same process will work on the full data download file. We will also be executing the commands in the MySQL Workbench but you can also use the command line tool with the same commands if you like.
First, start by creating a blank table. Use the table layout described in the read_me file for the most up-to-date table layout. It is suggested that you not use any indexing at this point. You can add indexes later. It is most likely that you will have your own tables where you want to store your data so importing the CSV files can be done into temporary tables and then later copied over to your tables. Leaving off the indexes and constraints on these import tables reduces the risk of import errors. Here is an example:
create table ean_product
Next we perform the import using the LOAD DATA INFILE command. The path to the file depends on where you saved the data and which operating system you are on. For Windows users you might find your file on the C: drive and Linux users may find your date in your home (~) folder. This example shows a Linux import. Only the path would be different between the operating systems.
LOAD DATA LOCAL
INTO TABLE ean_product
FIELDS TERMINATED BY ',' ENCLOSED BY '"' ESCAPED BY '\\'
LINES TERMINATED BY '\r\n'
IGNORE 1 LINES;
Finally, lets look at the data that we just imported.
SELECT * FROM EAN_PRODUCT;
You may have seen some warnings after the import command. If you are concerned about these warnings, examine the data. It could be that some data has grown beyond the size specified in the read_me file. If you are worried, make the fields larger and try the process again after deleting all of the data out of the table.