Image
EAN-139780470920107   EAN-13 barcode 9780470920107
Product NameMeasure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, And Key Relationships
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHeight:9.41 inches / Length:6.57 inches / Weight:1.04 pounds / Width:0.94 inches
Amazon.comA Buy on Amazon ~ 0470920106
SKU9780470920107
Price New15.00 US Dollars    (curriencies)
Price Used9.90 US Dollars    (curriencies)
Width0.98 inches    (convert)
Height9.3 inches    (convert)
Length6.3 inches    (convert)
Weight16 ounces    (convert)
AuthorKatie Delahaye Paine
Page Count272
BindingHardcover
Published03/15/2011
Long DescriptionIn an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
Similar Items9781422161982: Groundswell, Expanded And Revised Edition: Winning In A World Transformed By Social Technologies
9780763726515: Groundswell, Expanded And Revised Edition: Winning In A World Transformed By Social Technologies
9780548316634: Groundswell, Expanded And Revised Edition: Winning In A World Transformed By Social Technologies
9781118137604: Measuring The Networked Nonprofit: Using Data To Change The World
9783838100579: Social Media Roi: Managing And Measuring Social Media Efforts In Your Organization (Que Biz-Tech)
9780789747419: Social Media Roi: Managing And Measuring Social Media Efforts In Your Organization (Que Biz-Tech)
9780230222403: Brand Media Strategy: Integrated Communications Planning In The Digital Era
9780230104747: Brand Media Strategy: Integrated Communications Planning In The Digital Era
9781118077559: The End Of Business As Usual: Rewire The Way You Work To Succeed In The Consumer Revolution
9781118404843: Share This: The Social Media Handbook For Pr Professionals
View 27 more similar items
Created11-19-2012 10:32:36pm
Modified04-30-2020 8:54:25pm
MD58d00b1eab0d80098cb2a4bc79b948353
SHA256b8165b29fb8c83f49d1b2a725a47303346da661e5603b9002775a3bebba67795
Search Googleby EAN or by Title
Query Time0.0205379

Article of interest

Here we will demonstrate the most basic example of importing the CSV data files that we produce on this site into your MySQL database.

For information about various databases you can use and how to import CSV files into them, please view the overview article "Importing CSV data into your database".

For this example, we are going to import the product data CSV file out of the sample_ean_data.zip but this same process will work on the full data download file. We will also be executing the commands in the MySQL Workbench but you can also use the command line tool with the same commands if you like.

First, start by creating a blank table. Use the table layout described in the read_me file for the most up-to-date table layout. It is suggested that you not use any indexing at this point. You can add indexes later. It is most likely that you will have your own tables where you want to store your data so importing the CSV files can be done into temporary tables and then later copied over to your tables. Leaving off the indexes and constraints on these import tables reduces the risk of import errors. Here is an example:

create table ean_product
(
    EAN13             varchar(13),
    UPCA              varchar(12),
    UPCE              varchar(8),
    SKU               varchar(200),
    PriceNew          numeric(15,2),
    PriceUsed         numeric(15,2),
    PriceDate         date,
    company           varchar(13),
    product           varchar(100),
    description       varchar(100),
    category          int,
    url               varchar(500),
    created           datetime,
    modified          datetime
);

Next we perform the import using the LOAD DATA INFILE command. The path to the file depends on where you saved the data and which operating system you are on. For Windows users you might find your file on the C: drive and Linux users may find your date in your home (~) folder. This example shows a Linux import. Only the path would be different between the operating systems.

LOAD DATA LOCAL
    INFILE '~/sample_ean_data/sample_ean_product.csv' 
    INTO TABLE ean_product
    FIELDS TERMINATED BY ',' ENCLOSED BY '"' ESCAPED BY '\\'
    LINES TERMINATED BY '\r\n'
    IGNORE 1 LINES;

Finally, lets look at the data that we just imported.

SELECT * FROM EAN_PRODUCT;

You may have seen some warnings after the import command. If you are concerned about these warnings, examine the data. It could be that some data has grown beyond the size specified in the read_me file. If you are worried, make the fields larger and try the process again after deleting all of the data out of the table.

Close

Search

Close

Share