EAN-139780415396295   EAN-13 barcode 9780415396295
Product NameMuseum Management and Marketing (Leicester Readers in Museum Studies)
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 0415396298
Price New39.64 US Dollars    (curriencies)
Price Used18.83 US Dollars    (curriencies)
Width1 inches    (convert)
Height9.69 inches    (convert)
Length6.85 inches    (convert)
Weight28 ounces    (convert)
AuthorRichard Sandell
Page Count448
Long DescriptionDrawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
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Created02-26-2012 6:45:22pm
Modified04-30-2020 7:53:56pm
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