EAN-139780300188011   EAN-13 barcode 9780300188011
Product NameThe Daily You: How The New Advertising Industry Is Defining Your Identity And Your Worth
CategoryBook / Magazine / Publication
Short DescriptionHeight:9.21 inches / Length:6.14 inches / Weight:0.79 pounds / Width:0.59 inches
Amazon.comA Buy on Amazon ~ 0300188013
Price New14.94 US Dollars    (curriencies)
Price Used0.25 US Dollars    (curriencies)
Width0.61 inches    (convert)
Height9.39 inches    (convert)
Length5.55 inches    (convert)
Weight12.64 ounces    (convert)
AuthorJoseph Turow
Page Count256
Long DescriptionThe Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me —and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.
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Created02-23-2013 2:19:16am
Modified04-30-2020 5:45:42pm
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Article of interest

This symbology was developed by the MSI Data Corporation and is based on the Plessey Code symbology. MSI is most often used in warehouses and inventory control.

This is a continuous non-self-checking symbology meaning it has no predetermined length and there is no validation built into the barcode itself. If you want to validate the data stored in the barcode, you would need to use a check digit. Mod 10 is the most common check digit used with MSI but you can also use mod 1010 or mod 1110. It is allowed but generally not a good idea to omit the check digit all together.

There is a start marker which is represented by three binary digits 110 (where 1 is black and 0 is white). There is also a stop marker which is represented by four binary digits 1001. The remaining markers represent the numeric digits 0-9 (no text or special characters) and each digit is represented by twelve binary digits. Below is a table that describes all of the possible markers. The start and stop markers are the main difference between MSI and Plessey. That and the fact that MSI only covers digits 0-9. You can read these stripes as a binary values where 110 is binary 1 and 100 is binary 0. The stop marker simply has an extra bit on the end.

Character Stripe Bits Binary Value
START 110 1
0 100100100100 0000
1 100100100110 0001
2 100100110100 0010
3 100100110110 0011
4 100110100100 0100
5 100110100110 0101
6 100110110100 0110
7 100110110110 0111
8  110100100100 1000
9  110100100110 1001
STOP 1001 0 + extra stripe

 To create a graphical barcode using this process, you can simply string together a series of 1 and 0 graphic images once you have calculated what your barcode should look like using the table shown above. You can view the source code of this page if you want to see how we created the example shown below.

Code [start]375[stop]
Bits: 110 100100110110 100110110110 100110100110 1001

This is just an example of one way to perform the graphic encoding. It is often easier to just draw the lines instead of tacking together individual images. If you would like to create free MSI barcodes, please visit our barcode generator page. You can save the images you make and use them as needed.