EAN-139780275923334   EAN-13 barcode 9780275923334
Product NamePutting The Public Back In Public Relations: How Social Media Is Reinventing The Aging Business Of Pr
CategoryBook / Magazine / Publication
Short DescriptionHardcover
Amazon.comA Buy on Amazon ~ 0137150695
Price New7.51 US Dollars    (curriencies)
Price Used2.00 US Dollars    (curriencies)
Width1.05 inches    (convert)
Height9.26 inches    (convert)
Length6.3 inches    (convert)
Weight19.52 ounces    (convert)
AuthorBrian Solis, Deirdre K. Breakenridge
Page Count352
Long DescriptionForget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
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Created03-24-2012 1:18:35pm
Modified04-30-2020 5:33:34pm
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Article of interest

A Data Matrix code is a two-dimensional barcode make up of blocks of black and white modules put together to make either a square or rectangular pattern. The information to be encoded can be text or raw data.

Normally, data size is from a few bytes up to 1,556 bytes. The length of the data depends on the symbol dimension used. To make sure the data can be read even when the pattern is slightly damaged, error correction codes are added which increase symbol strength. A Data Matrix symbol can store up to 2,335 alphanumeric characters. Here is a sample you can scan.

Barcode Data Matrix

Data Matrix symbols are rectangular in shape and usually square. As more data is added, modules are put together to allow for the data and error correction. Each module can be identified by the "L" shaped black line that runs down the left and across the bottom of each module. In the sample shown above, there are four modules. These "L" shaped sections are known as the "finder pattern". The top and right border of each module are made up of alternating light and dark blocks. Light blocks represent 0 (zero) and the dark blocks represent 1 (one). These are known as the "timing pattern". All of the blocks in the middle of each module make up the data and check codes. The entire pattern can range in size from 8x8 to 144x144 in size.