Image
EAN-139780273625131   EAN-13 barcode 9780273625131
Product NameIntegrated Marketing Communication: Creative Strategy From Idea To Implementation
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 0742529649
Price New15.00 US Dollars    (curriencies)
Price Used1.99 US Dollars    (curriencies)
Width0.57 inches    (convert)
Height9.33 inches    (convert)
Length7.64 inches    (convert)
Weight16.8 ounces    (convert)
AuthorRobyn Blakeman
Page Count280
BindingPaperback
Published04/16/2007
FeaturesUsed Book in Good Condition
Long DescriptionRobyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for effective IMC, as well as how traditional advertising and marketing principles are changing. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and considerations for each major media format. She also looks at visual and verbal tactics, along with the use of business theory and practices—and how these affect the development of the creative message.

IMC trends require students to become well-rounded professionals, understanding not only advertising but also marketing, public relations, sales promotion, and direct marketing. This student-friendly text walks students through these areas and helps them develop their skills in taking a creative idea and employing the correct message, placing it in the most appropriate media, and using the most effective communications approaches.
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Created03-30-2012 1:05:00am
Modified05-05-2017 7:57:30pm
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Article of interest

Like so many sites, we use AdSense to generate income through this web site. And some of the things we do are to make sure we stay in compliance with the AdSense policies.

This site comes in two flavors. Desktop and Mobile. We get many thousands of visitors each day. Not just page views, but unique visitors. A very small portion of the visitors click on the ads seen on our site and for each of those, we get a few cents.

This doesn't make us rich but it sure helps to pay the bills aournd here. We have several servers that require maintenance and use power.

In order to keep these adds in place, we are required to follow a set of policies set forth by Google just like all the other sites that display AdSense advertisements. Staying in compliance isn't always easy.

We actually fell out of comliance during late September 2012 but we correct the problem in early October and we are good as gold now and our ads are back in place and working for us to keep the site running.

What happened? Well as you can imagine, with millions of products in our database, some are bound to be adult in nature. We didn't have strong enough protections in place to keep the average casual user from getting to these items. And we didn't have our site blocking advertising on these pages either. Google dinged us mainly because their ads were on the pages that had adult item infomation and that is a policy violation so they turned off all ads for our mobile site.

How did we fix it? We took two steps. First we made sure that ads didn't display on items of an adult nature. We can't catch them all but when we spot one we mark it so ads won't be displayed. We also went a little further and made these items invisible to users that don't specifically say they are 18 years old and want to see the item details. This extra step was mainly our own idea and offers us the abailty to stop kids from accidentally browsing to those pages. Of course, someone coule lie to us about their age but at least they wont' get to the page by accident and freak out. This is really good for people that use our site for work research. They probably don't want that type of stuff popping up by accident.

In any case, we do our best to keep the site in compliance with Google AdSense policies. If you see something that looks questionable, please feel free to let us know and we will investigate quickly.

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