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EAN-139780231102643   EAN-13 barcode 9780231102643
Product NameSpreadable Media: Creating Value And Meaning In A Networked Culture (Postmillennial Pop)
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHardcover
Amazon.comA Buy on Amazon ~ 0814743501
SKUU9780231102643
Price New18.63 US Dollars    (curriencies)
Price Used13.53 US Dollars    (curriencies)
Width1 inches    (convert)
Height9.02 inches    (convert)
Length5.98 inches    (convert)
Weight23.2 ounces    (convert)
AuthorHenry Jenkins, Sam Ford, Joshua Green
Page Count352
BindingHardcover
Published01/21/2013
Long DescriptionSpreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but “spreadability” describes the ways content travels through social media. Following up on the hugely influential Convergence Culture: Where Old and New Media Collide , this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like “memes” and “viral” to the concept of “Web 2.0” and the popular notion of “influencers.” Spreadable Media examines the nature of audience engagement,the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture. Drawing on examples from film, music, games, comics, television, transmedia storytelling, advertising, and public relations industries, among others—from both the U.S. and around the world—the authors illustrate the contours of our current media environment. They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.
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Article of interest

Like so many sites, we use AdSense to generate income through this web site. And some of the things we do are to make sure we stay in compliance with the AdSense policies.

This site comes in two flavors. Desktop and Mobile. We get many thousands of visitors each day. Not just page views, but unique visitors. A very small portion of the visitors click on the ads seen on our site and for each of those, we get a few cents.

This doesn't make us rich but it sure helps to pay the bills aournd here. We have several servers that require maintenance and use power.

In order to keep these adds in place, we are required to follow a set of policies set forth by Google just like all the other sites that display AdSense advertisements. Staying in compliance isn't always easy.

We actually fell out of comliance during late September 2012 but we correct the problem in early October and we are good as gold now and our ads are back in place and working for us to keep the site running.

What happened? Well as you can imagine, with millions of products in our database, some are bound to be adult in nature. We didn't have strong enough protections in place to keep the average casual user from getting to these items. And we didn't have our site blocking advertising on these pages either. Google dinged us mainly because their ads were on the pages that had adult item infomation and that is a policy violation so they turned off all ads for our mobile site.

How did we fix it? We took two steps. First we made sure that ads didn't display on items of an adult nature. We can't catch them all but when we spot one we mark it so ads won't be displayed. We also went a little further and made these items invisible to users that don't specifically say they are 18 years old and want to see the item details. This extra step was mainly our own idea and offers us the abailty to stop kids from accidentally browsing to those pages. Of course, someone coule lie to us about their age but at least they wont' get to the page by accident and freak out. This is really good for people that use our site for work research. They probably don't want that type of stuff popping up by accident.

In any case, we do our best to keep the site in compliance with Google AdSense policies. If you see something that looks questionable, please feel free to let us know and we will investigate quickly.

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