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EAN-139780230104747   EAN-13 barcode 9780230104747
Product NameBrand Media Strategy: Integrated Communications Planning In The Digital Era
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHeight:9.57 inches / Length:6.42 inches / Weight:0.94 pounds / Width:0.91 inches
Amazon.comA Buy on Amazon ~ 0230104746
SKUACAMP_BOOK_USEDLIKENEW_0230104746
Price New21.00 US Dollars    (curriencies)
Price Used1.98 US Dollars    (curriencies)
Width0.86 inches    (convert)
Height9.59 inches    (convert)
Length6.44 inches    (convert)
Weight14.88 ounces    (convert)
AuthorA. Young
Page Count242
BindingHardcover
Published12/21/2010
Long DescriptionToday's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
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Modified04-16-2017 10:10:21am
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SHA256f9a8d5b1416ad5446dc4e92563603cb17b5e00a6cd9f0e41d2e238e929ba7521
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After working with the app for a few days, it became clear that the main activity was to search for products using the barcode scanner or a text search. So those options are presented before dropping you on the mobile site's home screen.

From the main screen you can now quickly get to the most likely used activities at a click without any confusion.

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