EAN-139780226904320   EAN-13 barcode 9780226904320
Product NameSpreadable Media: Creating Value And Meaning In A Networked Culture (Postmillennial Pop)
CategoryBook / Magazine / Publication
Short DescriptionHardcover
Amazon.comA Buy on Amazon ~ 0814743501
Price New18.60 US Dollars    (curriencies)
Price Used10.24 US Dollars    (curriencies)
Width1 inches    (convert)
Height9.02 inches    (convert)
Length5.98 inches    (convert)
Weight23.2 ounces    (convert)
AuthorHenry Jenkins, Sam Ford, Joshua Green
Page Count352
Long DescriptionSpreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but “spreadability” describes the ways content travels through social media. Following up on the hugely influential Convergence Culture: Where Old and New Media Collide , this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like “memes” and “viral” to the concept of “Web 2.0” and the popular notion of “influencers.” Spreadable Media examines the nature of audience engagement,the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture. Drawing on examples from film, music, games, comics, television, transmedia storytelling, advertising, and public relations industries, among others—from both the U.S. and around the world—the authors illustrate the contours of our current media environment. They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.
Similar Items9780195585148: Communication across the Lifespan
9780195071740: Digital Disconnect: How Capitalism is Turning the Internet Against Democracy (NONE)
9780195025743: Convergence Culture: Where Old and New Media Collide
9780142001905: A New Brand World: Eight Principles For Achieving Brand Leadership In The Twenty-First Century
9780141049113: You Are Not a Gadget: A Manifesto
9780140061802: The Shallows: What The Internet Is Doing To Our Brains
9780136444763: The Shallows: What The Internet Is Doing To Our Brains
9780134692890: The New Digital Storytelling: Creating Narratives With New Media
9780133754001: Human Communication in Society (4th Edition)
9780073289281: Workbook/Lab Manual Volume 1 To Accompany ¿Sabías Que?
View 59 more similar items
Created02-26-2012 10:47:31pm
Modified04-30-2020 5:09:46pm
Search Googleby EAN or by Title
Query Time0.0213580

Article of interest

Fixed a bug on some phones when using the text search.

Added the ability to open ANY web site after using the scanner. By default, our site will be used after a scan. But you can change the URL in the settings.

Added the ability to share product page links.