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EAN-139780198521167   EAN-13 barcode 9780198521167
Product NameThe Overflowing Brain: Information Overload And The Limits Of Working Memory
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHardcover
Amazon.comA Buy on Amazon ~ 0195372883
Price New5.00 US Dollars    (curriencies)
Price Used1.99 US Dollars    (curriencies)
Width0.9 inches    (convert)
Height6.3 inches    (convert)
Length9.3 inches    (convert)
Weight15.36 ounces    (convert)
AuthorTorkel Klingberg
Page Count224
BindingHardcover
Published11/07/2008
Long DescriptionAs the pace of technological change accelerates, we are increasingly experiencing a state of information overload. Statistics show that we are interrupted every three minutes during the course of the work day. Multitasking between email, cell-phone, text messages, and four or five websites while listening to an iPod forces the brain to process more and more informaton at greater and greater speeds. And yet the human brain has hardly changed in the last 40,000 years. Are all these high-tech advances overtaxing our Stone Age brains or is the constant flood of information good for us, giving our brains the daily exercise they seem to crave? In The Overflowing Brain , cognitive scientist Torkel Klingberg takes us on a journey into the limits and possibilities of the brain. He suggests that we should acknowledge and embrace our desire for information and mental challenges, but try to find a balance between demand and capacity. Klingberg explores the cognitive demands, or "complexity," of everyday life and how the brain tries to meet them. He identifies different types of attention, such as stimulus-driven and controlled attention, but focuses chiefly on "working memory," our capacity to keep information in mind for short periods of time. Dr Klingberg asserts that working memory capacity, long thought to be static and hardwired in the brain, can be improved by training, and that the increasing demands on working memory may actually have a constructive effect: as demands on the human brain increase, so does its capacity. The book ends with a discussion of the future of brain development and how we can best handle information overload in our everyday lives. Klingberg suggests how we might find a balance between demand and capacity and move from feeling overwhelmed to deeply engaged.
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Created07-04-2012 1:05:00am
Modified04-30-2020 4:42:32pm
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SHA256098d441579642ca153cbf5ff807c16e448b07cda09e80eb7e14e52146dc52ea1
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There are two types of 4 State barcodes on printed postage 1st class and 2nd class with English and Bilingual Welsh / English options.

 Field Name Character Length Definition & Comments Data Values Barcode C
Example Values
Barcode L
Example Values
Format 1 Identifies the format of the item.
Used in place of Information Type ID for Barcode C and L.
0 – Null or Test
1 – Letter
2 – Large Letter
1 1
Version ID 1 Identifies the barcode version 1 – Mailmark Barcode 1 1
Class 1 Identifies the class of the item 0 – Null or Test
1 – 1C for Retail
2 – 2C for Retail
3 – 3C for Retail
4 – Premium for Publishing Mail for Retail
5 – Deferred for Retail
6 – Air for Retail
7 – Surface for Retail
8 – Premium for Wholesale
9 – Standard for Wholesale
2 2
Supply Chain ID 2 or 6 Identifies the unique chain of customers involved in the mailing.
Consolidator Supply Chain ID are 2 digits.
All other 4-State SCIDs are 6 digits.
00 to 99
000000 to 999999
12 123456
Item ID 8 Identifies the unique item within the
Supply Chain.
00000000 to 99999999 12345678 12345678
Destination Post Card plus DPS 9 Contains the Postcode of the destination with DPS The Postal Code and Delivery Point must comply with Postcode Address File Format. CW14LZ1F<space> CW14LZ1F<space>

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