Image
EAN-139780140061802   EAN-13 barcode 9780140061802
Product NameThe Shallows: What The Internet Is Doing To Our Brains
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 0393339750
SKUSN-06302012-00450
Price New6.34 US Dollars    (curriencies)
Price Used3.98 US Dollars    (curriencies)
Width0.8 inches    (convert)
Height8.3 inches    (convert)
Length5.5 inches    (convert)
Weight10.56 ounces    (convert)
AuthorNicholas Carr
Page Count304
BindingPaperback
Published06/06/2011
FeaturesFinalist for the Pulitzer Prize
Long Description

Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”―Michael Agger, Slate

“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply?

Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”―from the alphabet to maps, to the printing press, the clock, and the computer―Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways.

Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic―a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption―and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.

Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes―Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive―even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.
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Article of interest

Here we will demonstrate the most basic example of importing the CSV data files that we produce on this site into your MySQL database.

For information about various databases you can use and how to import CSV files into them, please view the overview article "Importing CSV data into your database".

For this example, we are going to import the product data CSV file out of the sample_ean_data.zip but this same process will work on the full data download file. We will also be executing the commands in the MySQL Workbench but you can also use the command line tool with the same commands if you like.

First, start by creating a blank table. Use the table layout described in the read_me file for the most up-to-date table layout. It is suggested that you not use any indexing at this point. You can add indexes later. It is most likely that you will have your own tables where you want to store your data so importing the CSV files can be done into temporary tables and then later copied over to your tables. Leaving off the indexes and constraints on these import tables reduces the risk of import errors. Here is an example:

create table ean_product
(
    EAN13             varchar(13),
    UPCA              varchar(12),
    UPCE              varchar(8),
    SKU               varchar(200),
    PriceNew          numeric(15,2),
    PriceUsed         numeric(15,2),
    PriceDate         date,
    company           varchar(13),
    product           varchar(100),
    description       varchar(100),
    category          int,
    url               varchar(500),
    created           datetime,
    modified          datetime
);

Next we perform the import using the LOAD DATA INFILE command. The path to the file depends on where you saved the data and which operating system you are on. For Windows users you might find your file on the C: drive and Linux users may find your date in your home (~) folder. This example shows a Linux import. Only the path would be different between the operating systems.

LOAD DATA LOCAL
    INFILE '~/sample_ean_data/sample_ean_product.csv' 
    INTO TABLE ean_product
    FIELDS TERMINATED BY ',' ENCLOSED BY '"' ESCAPED BY '\\'
    LINES TERMINATED BY '\r\n'
    IGNORE 1 LINES;

Finally, lets look at the data that we just imported.

SELECT * FROM EAN_PRODUCT;

You may have seen some warnings after the import command. If you are concerned about these warnings, examine the data. It could be that some data has grown beyond the size specified in the read_me file. If you are worried, make the fields larger and try the process again after deleting all of the data out of the table.

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