|Product Name||Data-Driven Marketing: The 15 Metrics Everyone In Marketing Should Know|
|Category||Book / Magazine / Publication|
|Amazon.com||Buy on Amazon ~ 0470504544|
|Price New||17.99 US Dollars (curriencies)|
|Price Used||9.99 US Dollars (curriencies)|
|Width||1.4 inches (convert)|
|Height||9.1 inches (convert)|
|Length||6.1 inches (convert)|
|Weight||17.92 ounces (convert)|
|Long Description||NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.|
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Article of interest
Identified by the bulls-eye pattern in the center of the square, the Aztec Code barcode is easy to recognize. This symbol supports patterns ranging from 15x15 up to 151x151 blocks with one special rune that can encode a single byte. This rune is 11x11 blocks.
The bulls-eye is either 9x9 or 13x13. The ring directly beyond the bulls-eye is the mode section. The remainder of the symbol is the data and error correction. Three of the corners of the core hold the orientation markers. In the image below we have marked the bulls-eye in red, the mode section in green and the orientation markers are in blue leaving the data area in black and white.
The data is stored in pairs of rings that stretch out from the core. The decoding of data starts at the orientation marker made up of three blocks and procedes in a counter-clockwise direction. There is no outer marker to identify the outer boundry because the size is encoded in the core.
Because this symbology is mainly used in industry and not for public consumption, most smart phones can't read them. Try with your smart phone.
Although we don't have a generator here on our site at the moment, there is one availbale at www.racoindustries.com if you wish to create your own Aztec Code barcodes.