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EAN-139780137150694   EAN-13 barcode 9780137150694
Product NamePutting The Public Back In Public Relations: How Social Media Is Reinventing The Aging Business Of Pr
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHardcover
Amazon.comA Buy on Amazon ~ 0137150695
SKU7048276
Price New9.79 US Dollars    (curriencies)
Price Used2.00 US Dollars    (curriencies)
Width1.05 inches    (convert)
Height9.26 inches    (convert)
Length6.3 inches    (convert)
Weight19.52 ounces    (convert)
AuthorBrian Solis, Deirdre K. Breakenridge
Page Count352
BindingHardcover
Published03/01/2009
Long DescriptionForget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
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Created02-26-2012 8:05:44pm
Modified04-30-2020 3:56:43pm
MD58238e083d82e6617d0b1b221b5e8f0bf
SHA2561ac1b991ef52ec69abb124b8240c9b8cfd76477387bba3419ae5f84669321382
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