EAN-139780137150694   EAN-13 barcode 9780137150694
Product NamePutting The Public Back In Public Relations: How Social Media Is Reinventing The Aging Business Of Pr
CategoryBook / Magazine / Publication
Short DescriptionHardcover
Amazon.comA Buy on Amazon ~ 0137150695
Price New9.79 US Dollars    (curriencies)
Price Used2.00 US Dollars    (curriencies)
Width1.05 inches    (convert)
Height9.26 inches    (convert)
Length6.3 inches    (convert)
Weight19.52 ounces    (convert)
AuthorBrian Solis, Deirdre K. Breakenridge
Page Count352
Long DescriptionForget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Similar Items9780132983211: Social Media And Public Relations: Eight New Practices For The Pr Professional
9780314046017: Digital Strategies for Powerful Corporate Communications (Business Books)
9780071752633: The Power Of Real-Time Social Media Marketing: How To Attract And Retain Customers And Grow The Bottom Line In The Globally Connected World
9780964456532: Trust Agents: Using The Web To Build Influence, Improve Reputation, And Earn Trust
9780230338333: Rethinking Reputation: How Pr Trumps Marketing And Advertising In The New Media World
9780071606028: Digital Strategies for Powerful Corporate Communications (Business Books)
9780470635490: Trust Agents: Using The Web To Build Influence, Improve Reputation, And Earn Trust
9780136097396: Strategic Management & Business Policy: Achieving Sustainability (12th Edition)
9780314007148: International Business Transactions In A Nutshell
9780314240934: International Business Transactions: In A Nutshell (Nutshell Series.)
View 42 more similar items
Created02-26-2012 8:05:44pm
Modified04-30-2020 3:56:43pm
Search Googleby EAN or by Title
Query Time0.0152371

Article of interest

This is the first version of our app that is available to the public. This version is mostly an interface to our mobile web site with a few helpful tools layered over the top.

As we improve the app, we will be making it more powerful and more focused to give you more control and a better user experience.

For now the main features are easy access to the barcode scanner (your camera) and text searching.

Many more features are in the works including more actions than simple product lookups for your barcode scanner. But for now, we hope that this initial version adds some value and improves the user experience as you use the EAN Data that we have to offer.