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EAN-139780135412114   EAN-13 barcode 9780135412114
Product NameThe Public Relations Writer's Handbook: The Digital Age
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHardcover
Amazon.comA Buy on Amazon ~ 0787986313
SKUAPX7687699357243590
Price New25.72 US Dollars    (curriencies)
Price Used15.95 US Dollars    (curriencies)
Width1.5 inches    (convert)
Height9.1 inches    (convert)
Length6 inches    (convert)
Weight19.68 ounces    (convert)
AuthorMerry Aronson, Don Spetner, Carol Ames
Page Count368
BindingHardcover
Published03/30/2007
FeaturesUsed Book in Good Condition
Long DescriptionThe second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
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