EAN-139780132323468   EAN-13 barcode 9780132323468
Product NameStrategic Management And Business Policy (11th Edition)
CategoryBook / Magazine / Publication
Short DescriptionHardcover
Amazon.comA Buy on Amazon ~ 013232346X
Price New45.67 US Dollars    (curriencies)
Price Used0.25 US Dollars    (curriencies)
Width1.76 inches    (convert)
Height10.02 inches    (convert)
Length8.28 inches    (convert)
Weight72.8 ounces    (convert)
AuthorThomas L. Wheelen, David L. Hunger
Page Count1064
Long Description

This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. . For directors of strategic planning, competitive intelligence analysts, and strategic planners.








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Created02-26-2012 8:05:44pm
Modified04-28-2017 3:20:56am
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Article of interest

ISBN stands for International Standard Book Number. Originally this was a 10 digit number known as ISBN-10, but has been replaced with a 13 digit version known as ISBN-13 (aka EAN-13) to better fit in with the industry standard product numbering system.

The ISBN system offers a unique numbering system for books and publications of various types. ISBN offers 9 identification digits for each book or publication and one check digit. ISBN-13 expands the available number set by doubling the available numbers. You might think that the extra three digits would more than double the available numbers but ISBN is limited within the EAN-13 numbering system and will always start with 978 or 979 as the first three digits, leaving only 9 more digits for the actual identification digits and again the last digit is the check digit.

Any ISBN-10 number can be converted to ISBN-13. Any ISBN-13 number that starts with 978 can be converted back to ISBN-10. ISBN-13 numbers that start with 979 cannot be converted to ISBN-10.

The conversion process from ISBN-10 to ISBN-13 is a rather simple one. Start with the first 9 digits of the ISBN-10 number, place 978 in front and calculate the new check digit using the standard EAN check digit calculation.

If you want to calculate the check digit for ISBN-10, that is done using a MOD-11 calculation that is very different than the EAN check digit process.


Look at the number above and below the barcode. You will see that except for the last digit in the ISBN number, all of the digits exist in the 13 digit version shown under the barcode right after the 978 and just before the new check digit of 5.

Now you can see how easy it is to convert between ISBN-10 and ISBN-13.