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EAN-139780132294386   EAN-13 barcode 9780132294386
Product NameEssentials Of Entrepreneurship And Small Business Management (5th Edition)
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 0132294389
SKU10759011
Price New19.99 US Dollars    (curriencies)
Price Used1.00 US Dollars    (curriencies)
Width1.05 inches    (convert)
Height10.84 inches    (convert)
Length8.38 inches    (convert)
Weight52.48 ounces    (convert)
AuthorThomas W Zimmerer, Norman M. Scarborough, Doug Wilson
Page Count744
BindingPaperback
Published02/12/2007
Long DescriptionThis fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.
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