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EAN-139780131753723   EAN-13 barcode 9780131753723
Product NameStrategic Marketing For Non-Profit Organizations (7th Edition)
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHardcover
Amazon.comA Buy on Amazon ~ 013175372X
Price New172.75 US Dollars    (curriencies)
Price Used71.94 US Dollars    (curriencies)
Width1.2 inches    (convert)
Height9.1 inches    (convert)
Length7 inches    (convert)
Weight28.8 ounces    (convert)
AuthorAlan R Andreasen, Philip T. Kotler
Page Count504
BindingPaperback
Published10/20/2007
FeaturesUsed Book in Good Condition
Long DescriptionFor graduate courses in Nonprofit Marketing and Management. Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
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Making use of the tools we offer

Free Data Feed vs. Paid Data Feed Subscription

We have been asked a few times why we put a delay on the free data feed access and why someone should pay for the fast data feed access instead of just using the free version.

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The free version of the data feed will deliver a limited number of lookups each day at full speed and at no charge. Just like manual lookups, every user gets this limited number of fast lookups. Unlike manual lookups though, if you lookup the same data more than once with your data feed, it still counts as a lookup and one of your free lookups gets used. Manual lookups get repeat lookups for free. Why? Because the user gets to see our ads again and might click on one to earn us a small amount of money. You don't think we run this site for free do you?

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We have run some tests under simulated conditions using multiple computers but all using the same account. Each computer was on a separate network with its own route into our server. We did this to see variations in access time and how many lookups could be performed in a day. Each computer in the test hammered our site trying to grab unique data lookups as quickly as possible. To make this work we gave each computer a list of known codes that we knew would return valid data.

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When in FREE  mode, they were able to average 18,000 lookups in a 24 hour period.

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Our server processed an average of 1,684,800 lookup request during each 24 hour period while testing which is many times higher than our normal daily load. We really torchered the server to see what it could do.

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You should also quickly notice that in FREE mode, the system does a very good job of limiting how many lookups can be done. This is done by forcing a pause between the data request and returning the data to the calling application once the fast lookups are used up. And if you are asking yourself why we would force this type of delay, well it should be clear. We need to make money. It costs money and takes time to keep this site running. If you are making a lot of requests for our data, it is probably because you are trying to make money with your app so why should we not also make some money on the deal? Data feeds don't generate any ad revenue so we have to charge another way.

On the data feed page you can learn more about how the feed works and purchase a subscription if you like.