Image
EAN-139780077140007   EAN-13 barcode 9780077140007
Product NamePrinciples And Practice Of Marketing
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHeight:0 inches / Length:0 inches / Weight:0 pounds / Width:0 inches
Amazon.comA Buy on Amazon ~ 0077140001
Price New60.00 US Dollars    (curriencies)
Price Used29.45 US Dollars    (curriencies)
Width0.47 inches    (convert)
Height4.06 inches    (convert)
Length3.03 inches    (convert)
AuthorDavid Jobber, Fiona Ellis-Chadwick
Page Count1016
BindingPaperback
Published12/01/2012
Long DescriptionPrinciples and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe. This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing, with the latest digital developments and ethical accountabilityemphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources. You will discover: Behind the scenes secrets of marketing in the entertainment industry Why the Brazilian government have to respond to macroenvironmental forces to help save the Amazon rainforest How Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decade Why Apple still remains on top in the Smartphone market How Toyota successfully re-launched their brand in South Africa Key Features: Full of up-to-date examples demonstrating marketing practice in a wide range of industries, including the fashion, travel and retail sectors Brand new Read the Research boxes that encourage students to read around key topics Brand new Mini Cases that will help students critically analyse the principles discussed ineach chapter A fully revised Digital Marketing and Social Media chapter plus vignettes throughout the book Restructured coverage of Marketing Communications in response to lecturer feedback 44 cases with insights from well-known companies such as Cadburys', Sony, Mercedes and ASOS Brand new Marketing Showcase videos from companies including innocent and BMW
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UPDATE: The upgrade completed at 7:30am. This was a little later than we had hoped but the upgrade went without any mojor issues and everything is back up and running.


We will be offline from about 8pm Pacific time on 10/5/2012 and expect to be back online by 6am on 10/6/2012.

There has been a lot of back end work done to make the database more robust and easier for company owners to use. These changes are substantial to both the database layout and the web interface.

To get all the changes in place we need to start by upgrading the database. This process alone takes several hours. While the database is being upgraded, we will move all of the web page files into place. This only takes a short time.

The site will come back online automatically as soon as the database finishes the automated upgrade sequence. Much of the data will be reformatted and that is what takes the builk of the time for this process.

Most users won't see any major change. The company block under each product will look a little different. Company owners and people using our site for automation will see drastic changes.

Things will load faster. Updating company information will be easier. Linking from a company to their products will be easier. Validating changes to company entries will be easier. In short, managing and accessing the data will be a lot easier.

It would be nice if this process could happen without taking the site down but that just wouldn't work. So we are doing it during the slowest usage time.

We put an alert link in the menu bar. Did you see this alert? Was it helpful? We will probably improve that alert process in the future as well.

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