|Product Name||Principles And Practice Of Marketing|
|Category||Book / Magazine / Publication|
|Short Description||Height:0 inches / Length:0 inches / Weight:0 pounds / Width:0 inches|
|Amazon.com||Buy on Amazon ~ 0077140001|
|Price New||60.00 US Dollars (curriencies)|
|Price Used||29.45 US Dollars (curriencies)|
|Width||0.47 inches (convert)|
|Height||4.06 inches (convert)|
|Length||3.03 inches (convert)|
|Author||David Jobber, Fiona Ellis-Chadwick|
|Long Description||Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe. This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing, with the latest digital developments and ethical accountabilityemphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources. You will discover: Behind the scenes secrets of marketing in the entertainment industry Why the Brazilian government have to respond to macroenvironmental forces to help save the Amazon rainforest How Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decade Why Apple still remains on top in the Smartphone market How Toyota successfully re-launched their brand in South Africa Key Features: Full of up-to-date examples demonstrating marketing practice in a wide range of industries, including the fashion, travel and retail sectors Brand new Read the Research boxes that encourage students to read around key topics Brand new Mini Cases that will help students critically analyse the principles discussed ineach chapter A fully revised Digital Marketing and Social Media chapter plus vignettes throughout the book Restructured coverage of Marketing Communications in response to lecturer feedback 44 cases with insights from well-known companies such as Cadburys', Sony, Mercedes and ASOS Brand new Marketing Showcase videos from companies including innocent and BMW|
|Similar Items||9783842330177: Investments And Portfolio Management|
9780030192180: Investments And Portfolio Management
9780071259163: Investments And Portfolio Management
9780071289146: Investments And Portfolio Management
9780273651642: Investments And Portfolio Management
9780070597976: Investments And Portfolio Management
9780030018497: Investments And Portfolio Management
9780071239356: Investments And Portfolio Management
9780470997611: Operations Management
|Search Google||by EAN or by Title|
Article of interest
We upgraded the database quite a bit. We are doing a better job of locating data around the web and for the most part. We have added links from one product to similar products to help you find what you are looking for.
So one thing you will see is that we have more links on the site and more images. We have improved our searching functions to give you more options.
Over the next few days we will be adding pricing information when we can get it for any given product.
We have also started linking more agressivly to Amazon. This is because people keep coming to the site trying to buy products. At first we were all about data with little interest in selling but since people are often trying to buy, we want to make it easier and besides, we make a couple bucks in the process.
We don't want to get in the way of the original goal of providing product and company data, but we want to provide you with as much other information as possible at the same time.