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EAN-139780073512013   EAN-13 barcode 9780073512013
Product NameMass Media In A Changing World
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 007351201X
SKUY9780073512013
Price New70.44 US Dollars    (curriencies)
Price Used21.88 US Dollars    (curriencies)
Width0.8 inches    (convert)
Height10.8 inches    (convert)
Length8.5 inches    (convert)
Weight37.6 ounces    (convert)
AuthorGeorge Rodman
Page Count528
BindingPaperback
Published02/03/2011
Long DescriptionMass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.
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Modified10-01-2017 12:26:23am
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SHA2566f77672414565f3fa567db39a28f6543ec1bc66f82350c675c8706dc87dc855d
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People have mentioned that they had some issues in creating the tables needed to import the data. We added build scripts to the data downloads that should make that easier if you are using MySQL, MS SQL Server or Oracle.

Simply unzip your data download as you normall would. In the folder you will find scripts that can help you build the tables that you then import the data to.

Hopefully, this will make the import process a lot easier for you. You still need to add indexes and foreign keys if you like. The scripts are intended to get the data into your database where you may want to transfer it to other tables or otherwise massage it. So we did not add any indexing or foreign keys to these scripts assuming the tables are only temporary.

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