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EAN-139780073512013   EAN-13 barcode 9780073512013
Product NameMass Media In A Changing World
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 007351201X
SKUY9780073512013
Price New70.44 US Dollars    (curriencies)
Price Used21.88 US Dollars    (curriencies)
Width0.8 inches    (convert)
Height10.8 inches    (convert)
Length8.5 inches    (convert)
Weight37.6 ounces    (convert)
AuthorGeorge Rodman
Page Count528
BindingPaperback
Published02/03/2011
Long DescriptionMass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.
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SHA2566f77672414565f3fa567db39a28f6543ec1bc66f82350c675c8706dc87dc855d
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