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EAN-139780072990546   EAN-13 barcode 9780072990546
Product NameCorporate Communication
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 0072990546
Price New12.94 US Dollars    (curriencies)
Price Used0.49 US Dollars    (curriencies)
Width0.47 inches    (convert)
Height9 inches    (convert)
Length7 inches    (convert)
Weight15.2 ounces    (convert)
AuthorPaul Argenti
Page Count288
BindingPaperback
Published12/07/2005
Long DescriptionArgenti’s Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years––mistrust and skepticism of corporate entities is high, as are expectations that companies will “give back” to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.
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Article of interest

This is just a general comment to those that might be interested in some technical info about our site and how Google interacts with it.

Google is frigging amazing!

Their programmers are very curtious when it comes to their spiders and how they interact with various web sites. Apparently, they are sensative to the load that their spiders place on a web server and do a darn good job when it comes to not overloading a server.

Another major search engine is not quite so nice. If you don't tell them to leave you alone, they will hammer the heck out of your site and potentially bring you to your knees.

Over the past vew days, we have been doing a massive system backup to a couple new off-site backup servers. Normally, this process is pretty quick but because these were new servers they required fully syncronization. Well, I forgot to take into account the drain this could place on our server and I let more than one backup run at a time.

This caused our main server to experience a high load for several days. Google detected this load and backed off its crawling process which was very kind of them. The only bad thing is that when Google backed off, our monitoring process (mostly manual at this point) assumed everything was only slightly higher than normal.

Google may be awesome, but it can be frustrating some times too.

This cool and wonderful feature that Google has in place to prevent overloading a server had an unexpected side affect. Because Google thought our site was super busy (which it was) it reduced the number of people it was referring to the site too. DOH!

As we noticed the visitor count slowly drop we got very confused because the system load was still very high. And we noticed Google wasn't visiting as often as usual and then we saw it... The backup process had overloaded the system. Not to the extreme but enough to make Google think there was a problem. We still actually had plenty of bandwidth for real users just not as much for the bots that visit (which we limit when bandwidth is limited).

Anyway, it was a good learning experience and we are now seeing the referrals climb back up and the Google spider is picking up its pace again too.

We had to force a couple other bots (including that othe big search engine) to play nice because they were trying to take more than their share of our data.

All in all, Google is AWESOME and very powerful. So THANKS GOOGLE for playing nice with others!

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