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EAN-139780071703123   EAN-13 barcode 9780071703123
Product NameAdvertising Media Planning, Seventh Edition (Marketing/Sales/Adv & Promo)
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHardcover
Amazon.comA Buy on Amazon ~ 0071703128
Price New29.90 US Dollars    (curriencies)
Price Used18.88 US Dollars    (curriencies)
Width1.5 inches    (convert)
Height9.2 inches    (convert)
Length8 inches    (convert)
Weight35.2 ounces    (convert)
AuthorJack Z. Sissors, Roger B. Baron
Page Count496
BindingHardcover
Published08/06/2010
Long DescriptionThe industry standard for 30 years―updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning , seventh edition, retains all the critical information you need to know about traditional media―including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, including: • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.
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Created02-26-2012 8:05:44pm
Modified04-30-2020 3:23:42pm
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Data Matrix Barcodes

A Data Matrix code is a two-dimensional barcode make up of blocks of black and white modules put together to make either a square or rectangular pattern. The information to be encoded can be text or raw data.

Normally, data size is from a few bytes up to 1,556 bytes. The length of the data depends on the symbol dimension used. To make sure the data can be read even when the pattern is slightly damaged, error correction codes are added which increase symbol strength. A Data Matrix symbol can store up to 2,335 alphanumeric characters. Here is a sample you can scan.

Barcode Data Matrix

Data Matrix symbols are rectangular in shape and usually square. As more data is added, modules are put together to allow for the data and error correction. Each module can be identified by the "L" shaped black line that runs down the left and across the bottom of each module. In the sample shown above, there are four modules. These "L" shaped sections are known as the "finder pattern". The top and right border of each module are made up of alternating light and dark blocks. Light blocks represent 0 (zero) and the dark blocks represent 1 (one). These are known as the "timing pattern". All of the blocks in the middle of each module make up the data and check codes. The entire pattern can range in size from 8x8 to 144x144 in size.