Image | |
EAN-13 | 9780071703123 |
Product Name | Advertising Media Planning, Seventh Edition (Marketing/Sales/Adv & Promo) |
Language | English |
Category | Book / Magazine / Publication |
Short Description | Hardcover |
Amazon.com | Buy on Amazon ~ 0071703128 |
Price New | 29.90 US Dollars (curriencies) |
Price Used | 18.88 US Dollars (curriencies) |
Width | 1.5 inches (convert) |
Height | 9.2 inches (convert) |
Length | 8 inches (convert) |
Weight | 35.2 ounces (convert) |
Author | Jack Z. Sissors, Roger B. Baron |
Page Count | 496 |
Binding | Hardcover |
Published | 08/06/2010 |
Long Description | The industry standard for 30 years―updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning , seventh edition, retains all the critical information you need to know about traditional media―including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, including: • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning. |
Similar Items | 9780394729039: Ogilvy On Advertising 9780393733860: Advertising: Concept And Copy (Third Edition) 9780393731590: Advertising: Concept And Copy (Second Edition) 9780307888341: Sexy Little Numbers: How To Grow Your Business Using The Data You Already Have 9780273024651: Job Searching With Social Media For Dummies 9780230222403: Brand Media Strategy: Integrated Communications Planning In The Digital Era 9780230104747: Brand Media Strategy: Integrated Communications Planning In The Digital Era 9780099543947: The New Rules Of Marketing & Pr: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, And Viral Marketing To Reach Buyers Directly 9780078029370: M: International Business (M Series) 9780029166628: Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency View 33 more similar items |
Created | 02-26-2012 8:05:44pm |
Modified | 04-30-2020 3:23:42pm |
MD5 | 3144f5420f96fca8b1f5312015adf812 |
SHA256 | 68d9bf4e9d0a9fb1aaf25419d07bf5b393f319ff6919c30089c56b17a32cc8b6 |
Search Google | by EAN or by Title |
Query Time | 0.0257289 |
An article of interest
The Main EANData blog
Data Matrix Barcodes
A Data Matrix code is a two-dimensional barcode make up of blocks of black and white modules put together to make either a square or rectangular pattern. The information to be encoded can be text or raw data.
Normally, data size is from a few bytes up to 1,556 bytes. The length of the data depends on the symbol dimension used. To make sure the data can be read even when the pattern is slightly damaged, error correction codes are added which increase symbol strength. A Data Matrix symbol can store up to 2,335 alphanumeric characters. Here is a sample you can scan.
Data Matrix symbols are rectangular in shape and usually square. As more data is added, modules are put together to allow for the data and error correction. Each module can be identified by the "L" shaped black line that runs down the left and across the bottom of each module. In the sample shown above, there are four modules. These "L" shaped sections are known as the "finder pattern". The top and right border of each module are made up of alternating light and dark blocks. Light blocks represent 0 (zero) and the dark blocks represent 1 (one). These are known as the "timing pattern". All of the blocks in the middle of each module make up the data and check codes. The entire pattern can range in size from 8x8 to 144x144 in size.