Image
EAN-13	9780071606028
Product Name	Digital Strategies for Powerful Corporate Communications (Business Books)
Language	English
Category	Book / Magazine / Publication
Short Description	Hardcover, 2009
Amazon.com	Buy on Amazon ~ 0071606025
Price New	18.00 US Dollars    (curriencies)
Price Used	5.99 US Dollars    (curriencies)
Width	0.1 inches    (convert)
Height	9.3 inches    (convert)
Length	6.2 inches    (convert)
Weight	20 ounces    (convert)
Author	Paul A. Argenti, Courtney M. Barnes
Page Count	272
Binding	Hardcover
Published	08/12/2009
Long Description	The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation , Build a culture of engagement and transparency , Turn stakeholders into “company evangelists” , Manage internal communications across time zones and language barriers , Recruit and retain the best talent , Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.
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Article of interest

You  may have noticed that we were off line for a while here and there over the past couple days.

We had planned one short outage and posted information about it in advance. But after installing the new RAID system we still had to move all of the data off of the old system over to the new system.

Each time we got data off of one of the hard drives, we had to shut down the system for a short time to physically remove the old drive. We had to do this several times because we had several old drives on the old RAID system and they could only be moved one at a time.

We tried to keep the down time to a minimum but it still took a little longer than expected after the last drive was removed and swapped out. There were a couple unexpted issues relating to that last hard drive.

Fortunately, now with the new RAID in place, we can HOT SWAP drives. This means that when we change out the hard drives we don't have to turn the power off.

We still have a couple internal hard drives that do require a power off if we need to spaw them but it is unlikely we will need to do that unless one dies. The old drives didn't die, we just needed to expand the drive space with larger hard drives so we went to the hot swap system to plan for the future.