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EAN-139780071489768   EAN-13 barcode 9780071489768
Product NameThe Ama Handbook Of Public Relations
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHardcover
Amazon.comA Buy on Amazon ~ 0814415253
Price New2.39 US Dollars    (curriencies)
Price Used2.00 US Dollars    (curriencies)
Width0.95 inches    (convert)
Height10.23 inches    (convert)
Length7.33 inches    (convert)
Weight23.52 ounces    (convert)
AuthorRobert L. Dilenschneider
Page Count256
BindingHardcover
Published02/17/2010
FeaturesUsed Book in Good Condition
Long DescriptionForeword by Maria Bartiromo Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web's value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to control. The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy to help readers: - Master media relations - Manage rumors and crises - Adapt areas of specialization to the Internet - Work with trade publications - Leverage websites, blogs, podcasts, and social networking sites - Monitor the Web for positive and negative feedback - Allocate resources and establish budgets - Measure the impact of Internet strategies - And more. Designed for daily use in a changed and changing world, The AMA Handbook of Public Relations covers everything today's PR professional needs to know.
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Created02-26-2012 7:50:48pm
Modified04-30-2020 3:22:15pm
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