EAN-139780071458290   EAN-13 barcode 9780071458290
Product NameSuccessful Direct Marketing Methods
CategoryBook / Magazine / Publication
Short DescriptionHardcover
Amazon.comA Buy on Amazon ~ 0071458298
Price New30.00 US Dollars    (curriencies)
Price Used11.24 US Dollars    (curriencies)
Width1.61 inches    (convert)
Height9.1 inches    (convert)
Length7.5 inches    (convert)
Weight294 hundredths pounds    (convert)
AuthorBob Stone, Ron Jacobs
Page Count696
Long DescriptionDirect marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as: The expanding objectives of direct marketing in the digital age , Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention , CRM applications, data mining, call center, campaign management, and sales force automation , Customer experience management--connecting customers and brands at every touch point , Brand building with direct marketing tools and techniques , The growth of direct marketing in Europe, Asia, and Latin America , Methods of international marketing--both direct and telemarketing Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.
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Created02-26-2012 8:05:44pm
Modified04-30-2020 3:21:35pm
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UPDATE: The upgrade completed at 7:30am. This was a little later than we had hoped but the upgrade went without any mojor issues and everything is back up and running.

We will be offline from about 8pm Pacific time on 10/5/2012 and expect to be back online by 6am on 10/6/2012.

There has been a lot of back end work done to make the database more robust and easier for company owners to use. These changes are substantial to both the database layout and the web interface.

To get all the changes in place we need to start by upgrading the database. This process alone takes several hours. While the database is being upgraded, we will move all of the web page files into place. This only takes a short time.

The site will come back online automatically as soon as the database finishes the automated upgrade sequence. Much of the data will be reformatted and that is what takes the builk of the time for this process.

Most users won't see any major change. The company block under each product will look a little different. Company owners and people using our site for automation will see drastic changes.

Things will load faster. Updating company information will be easier. Linking from a company to their products will be easier. Validating changes to company entries will be easier. In short, managing and accessing the data will be a lot easier.

It would be nice if this process could happen without taking the site down but that just wouldn't work. So we are doing it during the slowest usage time.

We put an alert link in the menu bar. Did you see this alert? Was it helpful? We will probably improve that alert process in the future as well.