|Product Name||Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)|
|Category||Book / Magazine / Publication|
|Amazon.com||Buy on Amazon ~ 0071762345|
|Price New||4.98 US Dollars (curriencies)|
|Price Used||0.99 US Dollars (curriencies)|
|Width||0.7 inches (convert)|
|Height||9 inches (convert)|
|Length||6.1 inches (convert)|
|Weight||12.32 ounces (convert)|
|Long Description||THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media : Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking|
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Article of interest
The Facing Identification Mark, or FIM, is used by the United States Postal Service (USPS) for the automation of mail processing. Basically, the FIM is a set of vertical bars that are printed on the upper edge of an envelop or postcard, slightly to the left of the stamp. It’s a nine digit barcode that consists of vertical bars and zeros, which are represented by the blank spaces.
The FIM’s primary function is to ensure that all mail is facing the proper way, to identify how the postage was paid (business reply, etc.) and whether or not the business reply mail has a POSTNET barcode. Should there be a POSTNET barcode, the mail can then be sent directly to the barcode sorter.
There are four different types of FIM barcodes, A, B, C and D.
- FIM A: Used for courtesy reply mail and metered reply mail with a preprinted POSTNET barcode.
- FIM B: Used for business reply mail without a preprinted ZIP+4 barcode.
- FIM C: Used for business reply mail with a preprinted ZIP+4 barcode.
- FIM D: Used only with IBI postage.
As far as standards are concerned, the FIM has to meet very specific guidelines:
- A FIM clear zone must not contain any printing other than the FIM pattern
- The rightmost bar of the FIM must be at least 2” (+/- 1/8”) from the right edge of each piece of mail
- Each FIM bar must be 5/8” high (+/- 1/8”) and 1/32” wide (+/- 0.008”)
- The tops of each FIM bar can’t be lower than 1/8” from the top edge of the mail
- The bottoms of each FIM bar can’t touch the bottom edge of the FIM clear zone, but can’t be more than 1/8” above or below the edge.