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EAN-139780070942394   EAN-13 barcode 9780070942394
Product NameProfessional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, And Cultures Of Business Development Success
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHardcover
Amazon.comA Buy on Amazon ~ 1118604342
SKUVI-0070942390
Price New17.80 US Dollars    (curriencies)
Price Used17.79 US Dollars    (curriencies)
Width1.4 inches    (convert)
Height9.1 inches    (convert)
Length5.9 inches    (convert)
Weight19.84 ounces    (convert)
AuthorMike Schultz, John E. Doerr, Lee Frederiksen
Page Count368
BindingHardcover
Published06/04/2013
FeaturesUsed Book in Good Condition
Long DescriptionA proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition , covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing ; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
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Created06-20-2012 1:05:00am
Modified04-30-2020 3:18:44pm
MD58fe566d65411633a9fe2802e3e4acc3c
SHA2567cc037c6d36cf931bf8ce50c3164555d3c256498c4d1503a868a46ee5babbbc1
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